#AD4DA4#AD4DA4

#AD4DA4 is a mid, vivid purple. Relative luminance 0.169; OKLCH L 57.4% C 0.165 H 331.2°. Best body text is #FFFFFF at 4.80:1 contrast (WCAG AA passes).

Color values

HEX	#AD4DA4
RGB	rgb(173, 77, 164)
HSL	hsl(306, 38%, 49%)
HSV	hsv(306, 55%, 68%)
CMYK	cmyk(0%, 55.5%, 5.2%, 32.2%)
CIE-LAB	lab(48.10, 50.71, -29.01)
CIE-LCH	lch(48.10, 58.42, 330.23°)
OKLab	oklab(57.37% 0.1442 -0.0793)
OKLCH	oklch(57.37% 0.165 331.2)
XYZ	xyz(26.5882, 16.8741, 36.9714)
Luminance	0.1687 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4DA4 #4DAD56

analogous

#864DAD #AD4DA4 #AD4D74

triadic

#AD4DA4 #A4AD4D #4DA4AD

tetradic

#AD4DA4 #AD864D #4DAD56 #4D74AD

square

#AD4DA4 #AD864D #4DAD56 #4D74AD

split-complementary

#AD4DA4 #74AD4D #4DAD86

monochromatic

#582754 #833A7C #AD4DA4 #C275BB #D5A0D0

Accessibility & contrast

On white

4.80

#AD4DA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.37

#AD4DA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4DA4

4.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4DA4	#FFFFFF	#000000	##FFFFFF
##AD4DA4	1.00	4.80	4.37	4.80
#FFFFFF	4.80	1.00	21.00	1.00
#000000	4.37	21.00	1.00	21.00
##FFFFFF	4.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#486AA7

Deuteranopia (green-blind)

#6677A1

Tritanopia (blue-blind)

#B35571

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #ad4da4;
/* rgb */ color: rgb(173, 77, 164);
/* oklch */ color: oklch(57.4% 0.165 331.2);

Tailwind

colors: {
  custom: {
    50: '#c884bf',
    500: '#ad4da4',
    950: '#000000',
  },
}

SCSS

$custom: #ad4da4;
$custom-light: #c884bf;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4da4",
  "rgb": {
    "r": 173,
    "g": 77,
    "b": 164
  },
  "hsl": {
    "h": 305.625,
    "s": 38.4,
    "l": 49.02
  },
  "oklch": {
    "l": 0.57367,
    "c": 0.16461,
    "h": 331.2
  },
  "luminance": 0.16872
}

Semantic roles & 50–950 ramp

primary

#AD4DA4

secondary

#94C299

accent

#CE6459

background

#FCF8FB

surface

#F8EFF7

border

#D1CAD0

text

#130B12

muted

#827C81

Preview Lab

Preview with #AD4DA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →