#AD4DA3#AD4DA3

#AD4DA3 is a mid, vivid purple. Relative luminance 0.168; OKLCH L 57.3% C 0.164 H 331.6°. Best body text is #FFFFFF at 4.81:1 contrast (WCAG AA passes).

Color values

HEX	#AD4DA3
RGB	rgb(173, 77, 163)
HSL	hsl(306, 38%, 49%)
HSV	hsv(306, 55%, 68%)
CMYK	cmyk(0%, 55.5%, 5.8%, 32.2%)
CIE-LAB	lab(48.06, 50.53, -28.49)
CIE-LCH	lch(48.06, 58.01, 330.59°)
OKLab	oklab(57.32% 0.1441 -0.0778)
OKLCH	oklch(57.32% 0.164 331.6)
XYZ	xyz(26.4982, 16.8381, 36.4976)
Luminance	0.1684 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4DA3 #4DAD57

analogous

#874DAD #AD4DA3 #AD4D73

triadic

#AD4DA3 #A3AD4D #4DA3AD

tetradic

#AD4DA3 #AD874D #4DAD57 #4D73AD

square

#AD4DA3 #AD874D #4DAD57 #4D73AD

split-complementary

#AD4DA3 #73AD4D #4DAD87

monochromatic

#582753 #833A7B #AD4DA3 #C275BA #D5A0CF

Accessibility & contrast

On white

4.81

#AD4DA3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.37

#AD4DA3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4DA3

4.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4DA3	#FFFFFF	#000000	##FFFFFF
##AD4DA3	1.00	4.81	4.37	4.81
#FFFFFF	4.81	1.00	21.00	1.00
#000000	4.37	21.00	1.00	21.00
##FFFFFF	4.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4969A6

Deuteranopia (green-blind)

#6677A0

Tritanopia (blue-blind)

#B35571

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #ad4da3;
/* rgb */ color: rgb(173, 77, 163);
/* oklch */ color: oklch(57.3% 0.164 331.6);

Tailwind

colors: {
  custom: {
    50: '#c884be',
    500: '#ad4da3',
    950: '#000000',
  },
}

SCSS

$custom: #ad4da3;
$custom-light: #c884be;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4da3",
  "rgb": {
    "r": 173,
    "g": 77,
    "b": 163
  },
  "hsl": {
    "h": 306.25,
    "s": 38.4,
    "l": 49.02
  },
  "oklch": {
    "l": 0.57319,
    "c": 0.16375,
    "h": 331.6
  },
  "luminance": 0.16836
}

Semantic roles & 50–950 ramp

primary

#AD4DA3

secondary

#94C299

accent

#CE6659

background

#FCF8FB

surface

#F8EFF7

border

#D1CAD0

text

#130B12

muted

#827C81

Preview Lab

Preview with #AD4DA3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →