#AD4D8D#AD4D8D

#AD4D8D is a mid, vivid pink. Relative luminance 0.161; OKLCH L 56.3% C 0.147 H 342.2°. Best body text is #FFFFFF at 4.97:1 contrast (WCAG AA passes).

Color values

HEX	#AD4D8D
RGB	rgb(173, 77, 141)
HSL	hsl(320, 38%, 49%)
HSV	hsv(320, 55%, 68%)
CMYK	cmyk(0%, 55.5%, 18.5%, 32.2%)
CIE-LAB	lab(47.13, 46.95, -16.82)
CIE-LCH	lch(47.13, 49.87, 340.29°)
OKLab	oklab(56.33% 0.1395 -0.0449)
OKLCH	oklch(56.33% 0.147 342.2)
XYZ	xyz(24.6957, 16.1171, 27.0044)
Luminance	0.1611 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4D8D #4DAD6D

analogous

#9D4DAD #AD4D8D #AD4D5D

triadic

#AD4D8D #8DAD4D #4D8DAD

tetradic

#AD4D8D #AD9D4D #4DAD6D #4D5DAD

square

#AD4D8D #AD9D4D #4DAD6D #4D5DAD

split-complementary

#AD4D8D #5DAD4D #4DAD9D

monochromatic

#582748 #833A6A #AD4D8D #C275A8 #D5A0C3

Accessibility & contrast

On white

4.97

#AD4D8D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.22

#AD4D8D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4D8D

4.97:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4D8D	#FFFFFF	#000000	##FFFFFF
##AD4D8D	1.00	4.97	4.22	4.97
#FFFFFF	4.97	1.00	21.00	1.00
#000000	4.22	21.00	1.00	21.00
##FFFFFF	4.97	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#53668F

Deuteranopia (green-blind)

#6E768B

Tritanopia (blue-blind)

#B74E66

Achromatopsia (no color)

#707070

Design tokens & code

CSS

--color: #ad4d8d;
/* rgb */ color: rgb(173, 77, 141);
/* oklch */ color: oklch(56.3% 0.147 342.2);

Tailwind

colors: {
  custom: {
    50: '#c883ae',
    500: '#ad4d8d',
    950: '#000000',
  },
}

SCSS

$custom: #ad4d8d;
$custom-light: #c883ae;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4d8d",
  "rgb": {
    "r": 173,
    "g": 77,
    "b": 141
  },
  "hsl": {
    "h": 320,
    "s": 38.4,
    "l": 49.02
  },
  "oklch": {
    "l": 0.56329,
    "c": 0.14658,
    "h": 342.2
  },
  "luminance": 0.16115
}

Semantic roles & 50–950 ramp

primary

#AD4D8D

secondary

#94C2A3

accent

#CE8059

background

#FCF8FA

surface

#F9EFF4

border

#D2CACE

text

#130B10

muted

#827C7F

Preview Lab

Preview with #AD4D8D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →