#AD4D77#AD4D77

#AD4D77 is a mid, vivid pink. Relative luminance 0.155; OKLCH L 55.5% C 0.134 H 354.9°. Best body text is #FFFFFF at 5.12:1 contrast (WCAG AA passes).

Color values

HEX	#AD4D77
RGB	rgb(173, 77, 119)
HSL	hsl(334, 38%, 49%)
HSV	hsv(334, 55%, 68%)
CMYK	cmyk(0%, 55.5%, 31.2%, 32.2%)
CIE-LAB	lab(46.35, 43.83, -4.70)
CIE-LCH	lch(46.35, 44.08, 353.87°)
OKLab	oklab(55.49% 0.1331 -0.0118)
OKLCH	oklch(55.49% 0.134 354.9)
XYZ	xyz(23.2183, 15.5261, 19.2232)
Luminance	0.1552 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4D77 #4DAD83

analogous

#AD4DA7 #AD4D77 #AD534D

triadic

#AD4D77 #77AD4D #4D77AD

tetradic

#AD4D77 #A7AD4D #4DAD83 #534DAD

square

#AD4D77 #A7AD4D #4DAD83 #534DAD

split-complementary

#AD4D77 #4DAD53 #4DA7AD

monochromatic

#58273D #833A5A #AD4D77 #C27597 #D5A0B7

Accessibility & contrast

On white

5.12

#AD4D77 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.10

#AD4D77 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4D77

5.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4D77	#FFFFFF	#000000	##FFFFFF
##AD4D77	1.00	5.12	4.10	5.12
#FFFFFF	5.12	1.00	21.00	1.00
#000000	4.10	21.00	1.00	21.00
##FFFFFF	5.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5B6378

Deuteranopia (green-blind)

#747475

Tritanopia (blue-blind)

#B9475D

Achromatopsia (no color)

#6E6E6E

Design tokens & code

CSS

--color: #ad4d77;
/* rgb */ color: rgb(173, 77, 119);
/* oklch */ color: oklch(55.5% 0.134 354.9);

Tailwind

colors: {
  custom: {
    50: '#c8839e',
    500: '#ad4d77',
    950: '#000000',
  },
}

SCSS

$custom: #ad4d77;
$custom-light: #c8839e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4d77",
  "rgb": {
    "r": 173,
    "g": 77,
    "b": 119
  },
  "hsl": {
    "h": 333.75,
    "s": 38.4,
    "l": 49.02
  },
  "oklch": {
    "l": 0.55491,
    "c": 0.13362,
    "h": 354.9
  },
  "luminance": 0.15524
}

Semantic roles & 50–950 ramp

primary

#AD4D77

secondary

#94C2AE

accent

#CE9B59

background

#FCF8F9

surface

#F9EFF2

border

#D2CACC

text

#130B0E

muted

#827C7E

Preview Lab

Preview with #AD4D77

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →