#AD4D64#AD4D64

#AD4D64 is a mid, vivid red. Relative luminance 0.151; OKLCH L 54.9% C 0.127 H 7.2°. Best body text is #FFFFFF at 5.22:1 contrast (WCAG AA passes).

Color values

HEX	#AD4D64
RGB	rgb(173, 77, 100)
HSL	hsl(346, 38%, 49%)
HSV	hsv(346, 55%, 68%)
CMYK	cmyk(0%, 55.5%, 42.2%, 32.2%)
CIE-LAB	lab(45.79, 41.53, 6.07)
CIE-LCH	lch(45.79, 41.97, 8.31°)
OKLab	oklab(54.89% 0.1263 0.0161)
OKLCH	oklch(54.89% 0.127 7.2)
XYZ	xyz(22.1891, 15.1145, 13.8030)
Luminance	0.1511 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4D64 #4DAD96

analogous

#AD4D94 #AD4D64 #AD664D

triadic

#AD4D64 #64AD4D #4D64AD

tetradic

#AD4D64 #94AD4D #4DAD96 #664DAD

square

#AD4D64 #94AD4D #4DAD96 #664DAD

split-complementary

#AD4D64 #4DAD66 #4D94AD

monochromatic

#582733 #833A4C #AD4D64 #C27588 #D5A0AC

Accessibility & contrast

On white

5.22

#AD4D64 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.02

#AD4D64 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4D64

5.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4D64	#FFFFFF	#000000	##FFFFFF
##AD4D64	1.00	5.22	4.02	5.22
#FFFFFF	5.22	1.00	21.00	1.00
#000000	4.02	21.00	1.00	21.00
##FFFFFF	5.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F6165

Deuteranopia (green-blind)

#787362

Tritanopia (blue-blind)

#BB4256

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #ad4d64;
/* rgb */ color: rgb(173, 77, 100);
/* oklch */ color: oklch(54.9% 0.127 7.2);

Tailwind

colors: {
  custom: {
    50: '#c98290',
    500: '#ad4d64',
    950: '#000000',
  },
}

SCSS

$custom: #ad4d64;
$custom-light: #c98290;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4d64",
  "rgb": {
    "r": 173,
    "g": 77,
    "b": 100
  },
  "hsl": {
    "h": 345.625,
    "s": 38.4,
    "l": 49.02
  },
  "oklch": {
    "l": 0.54891,
    "c": 0.12727,
    "h": 7.2
  },
  "luminance": 0.15112
}

Semantic roles & 50–950 ramp

primary

#AD4D64

secondary

#94C2B7

accent

#CEB259

background

#FCF8F8

surface

#F9EFF0

border

#D2CACB

text

#140B0C

muted

#827C7D

Preview Lab

Preview with #AD4D64

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →