#AD4D4E#AD4D4E

#AD4D4E is a mid, vivid red. Relative luminance 0.147; OKLCH L 54.3% C 0.126 H 21.6°. Best body text is #FFFFFF at 5.32:1 contrast (WCAG AA passes).

Color values

HEX	#AD4D4E
RGB	rgb(173, 77, 78)
HSL	hsl(359, 38%, 49%)
HSV	hsv(359, 55%, 68%)
CMYK	cmyk(0%, 55.5%, 54.9%, 32.2%)
CIE-LAB	lab(45.28, 39.39, 18.76)
CIE-LCH	lch(45.28, 43.62, 25.47°)
OKLab	oklab(54.34% 0.1174 0.0464)
OKLCH	oklch(54.34% 0.126 21.6)
XYZ	xyz(21.2643, 14.7446, 8.9324)
Luminance	0.1474 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4D4E #4DADAC

analogous

#AD4D7E #AD4D4E #AD7C4D

triadic

#AD4D4E #4EAD4D #4D4EAD

tetradic

#AD4D4E #7EAD4D #4DADAC #7C4DAD

square

#AD4D4E #7EAD4D #4DADAC #7C4DAD

split-complementary

#AD4D4E #4DAD7C #4D7EAD

monochromatic

#582728 #833A3B #AD4D4E #C27576 #D5A0A0

Accessibility & contrast

On white

5.32

#AD4D4E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.95

#AD4D4E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4D4E

5.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4D4E	#FFFFFF	#000000	##FFFFFF
##AD4D4E	1.00	5.32	3.95	5.32
#FFFFFF	5.32	1.00	21.00	1.00
#000000	3.95	21.00	1.00	21.00
##FFFFFF	5.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#645F4D

Deuteranopia (green-blind)

#7C734C

Tritanopia (blue-blind)

#BC3E4E

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad4d4e;
/* rgb */ color: rgb(173, 77, 78);
/* oklch */ color: oklch(54.3% 0.126 21.6);

Tailwind

colors: {
  custom: {
    50: '#ca827f',
    500: '#ad4d4e',
    950: '#000000',
  },
}

SCSS

$custom: #ad4d4e;
$custom-light: #ca827f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4d4e",
  "rgb": {
    "r": 173,
    "g": 77,
    "b": 78
  },
  "hsl": {
    "h": 359.375,
    "s": 38.4,
    "l": 49.02
  },
  "oklch": {
    "l": 0.54342,
    "c": 0.12628,
    "h": 21.6
  },
  "luminance": 0.14742
}

Semantic roles & 50–950 ramp

primary

#AD4D4E

secondary

#94C2C1

accent

#CECD59

background

#FDF8F7

surface

#FAEFEE

border

#D3CAC9

text

#140B0A

muted

#837C7C

Preview Lab

Preview with #AD4D4E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →