#AD4D45#AD4D45

#AD4D45 is a mid, vivid red. Relative luminance 0.146; OKLCH L 54.2% C 0.128 H 26.9°. Best body text is #FFFFFF at 5.35:1 contrast (WCAG AA passes).

Color values

HEX	#AD4D45
RGB	rgb(173, 77, 69)
HSL	hsl(5, 43%, 47%)
HSV	hsv(5, 60%, 68%)
CMYK	cmyk(0%, 55.5%, 60.1%, 32.2%)
CIE-LAB	lab(45.12, 38.67, 23.94)
CIE-LCH	lch(45.12, 45.48, 31.77°)
OKLab	oklab(54.16% 0.1138 0.0578)
OKLCH	oklch(54.16% 0.128 26.9)
XYZ	xyz(20.9634, 14.6242, 7.3479)
Luminance	0.1462 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4D45 #45A5AD

analogous

#AD4571 #AD4D45 #AD8145

triadic

#AD4D45 #45AD4D #4D45AD

tetradic

#AD4D45 #71AD45 #45A5AD #8145AD

square

#AD4D45 #71AD45 #45A5AD #8145AD

split-complementary

#AD4D45 #45AD81 #4571AD

monochromatic

#552622 #813A34 #AD4D45 #C4726B #D59C97

Accessibility & contrast

On white

5.35

#AD4D45 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.92

#AD4D45 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4D45

5.35:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4D45	#FFFFFF	#000000	##FFFFFF
##AD4D45	1.00	5.35	3.92	5.35
#FFFFFF	5.35	1.00	21.00	1.00
#000000	3.92	21.00	1.00	21.00
##FFFFFF	5.35	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655E44

Deuteranopia (green-blind)

#7D7243

Tritanopia (blue-blind)

#BD3C4C

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad4d45;
/* rgb */ color: rgb(173, 77, 69);
/* oklch */ color: oklch(54.2% 0.128 26.9);

Tailwind

colors: {
  custom: {
    50: '#cb8278',
    500: '#ad4d45',
    950: '#000000',
  },
}

SCSS

$custom: #ad4d45;
$custom-light: #cb8278;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4d45",
  "rgb": {
    "r": 173,
    "g": 77,
    "b": 69
  },
  "hsl": {
    "h": 4.615,
    "s": 42.975,
    "l": 47.451
  },
  "oklch": {
    "l": 0.54162,
    "c": 0.12762,
    "h": 26.9
  },
  "luminance": 0.14622
}

Semantic roles & 50–950 ramp

primary

#AD4D45

secondary

#8CBDC1

accent

#C9D355

background

#FDF8F7

surface

#FAEFED

border

#D3CAC8

text

#140B09

muted

#837C7B

Preview Lab

Preview with #AD4D45

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →