#AD4D41#AD4D41

#AD4D41 is a mid, vivid red. Relative luminance 0.146; OKLCH L 54.1% C 0.128 H 29.2°. Best body text is #FFFFFF at 5.36:1 contrast (WCAG AA passes).

Color values

HEX	#AD4D41
RGB	rgb(173, 77, 65)
HSL	hsl(7, 45%, 47%)
HSV	hsv(7, 62%, 68%)
CMYK	cmyk(0%, 55.5%, 62.4%, 32.2%)
CIE-LAB	lab(45.05, 38.38, 26.23)
CIE-LCH	lch(45.05, 46.49, 34.35°)
OKLab	oklab(54.09% 0.1122 0.0626)
OKLCH	oklch(54.09% 0.128 29.2)
XYZ	xyz(20.8434, 14.5762, 6.7159)
Luminance	0.1457 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4D41 #41A1AD

analogous

#AD416B #AD4D41 #AD8341

triadic

#AD4D41 #41AD4D #4D41AD

tetradic

#AD4D41 #6BAD41 #41A1AD #8341AD

square

#AD4D41 #6BAD41 #41A1AD #8341AD

split-complementary

#AD4D41 #41AD83 #416BAD

monochromatic

#542520 #813930 #AD4D41 #C57066 #D69A92

Accessibility & contrast

On white

5.36

#AD4D41 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.91

#AD4D41 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4D41

5.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4D41	#FFFFFF	#000000	##FFFFFF
##AD4D41	1.00	5.36	3.91	5.36
#FFFFFF	5.36	1.00	21.00	1.00
#000000	3.91	21.00	1.00	21.00
##FFFFFF	5.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655E3F

Deuteranopia (green-blind)

#7D723F

Tritanopia (blue-blind)

#BD3B4A

Achromatopsia (no color)

#6B6B6B

Design tokens & code

CSS

--color: #ad4d41;
/* rgb */ color: rgb(173, 77, 65);
/* oklch */ color: oklch(54.1% 0.128 29.2);

Tailwind

colors: {
  custom: {
    50: '#cb8276',
    500: '#ad4d41',
    950: '#000000',
  },
}

SCSS

$custom: #ad4d41;
$custom-light: #cb8276;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4d41",
  "rgb": {
    "r": 173,
    "g": 77,
    "b": 65
  },
  "hsl": {
    "h": 6.667,
    "s": 45.378,
    "l": 46.667
  },
  "oklch": {
    "l": 0.54089,
    "c": 0.12849,
    "h": 29.2
  },
  "luminance": 0.14574
}

Semantic roles & 50–950 ramp

primary

#AD4D41

secondary

#88BBC2

accent

#C7D553

background

#FDF8F7

surface

#FAEFED

border

#D3CAC8

text

#140B08

muted

#837C7B

Preview Lab

Preview with #AD4D41

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →