#AD4D3F#AD4D3F

#AD4D3F is a mid, vivid red. Relative luminance 0.146; OKLCH L 54.1% C 0.129 H 30.3°. Best body text is #FFFFFF at 5.37:1 contrast (WCAG AA passes).

Color values

HEX	#AD4D3F
RGB	rgb(173, 77, 63)
HSL	hsl(8, 47%, 46%)
HSV	hsv(8, 64%, 68%)
CMYK	cmyk(0%, 55.5%, 63.6%, 32.2%)
CIE-LAB	lab(45.02, 38.24, 27.37)
CIE-LCH	lch(45.02, 47.03, 35.59°)
OKLab	oklab(54.06% 0.1114 0.065)
OKLCH	oklch(54.06% 0.129 30.3)
XYZ	xyz(20.7865, 14.5534, 6.4161)
Luminance	0.1455 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4D3F #3F9FAD

analogous

#AD3F68 #AD4D3F #AD843F

triadic

#AD4D3F #3FAD4D #4D3FAD

tetradic

#AD4D3F #68AD3F #3F9FAD #843FAD

square

#AD4D3F #68AD3F #3F9FAD #843FAD

split-complementary

#AD4D3F #3FAD84 #3F68AD

monochromatic

#53251E #80392F #AD4D3F #C67063 #D79990

Accessibility & contrast

On white

5.37

#AD4D3F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.91

#AD4D3F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4D3F

5.37:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4D3F	#FFFFFF	#000000	##FFFFFF
##AD4D3F	1.00	5.37	3.91	5.37
#FFFFFF	5.37	1.00	21.00	1.00
#000000	3.91	21.00	1.00	21.00
##FFFFFF	5.37	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#665E3D

Deuteranopia (green-blind)

#7D723D

Tritanopia (blue-blind)

#BD3B4A

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad4d3f;
/* rgb */ color: rgb(173, 77, 63);
/* oklch */ color: oklch(54.1% 0.129 30.3);

Tailwind

colors: {
  custom: {
    50: '#cb8274',
    500: '#ad4d3f',
    950: '#000000',
  },
}

SCSS

$custom: #ad4d3f;
$custom-light: #cb8274;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4d3f",
  "rgb": {
    "r": 173,
    "g": 77,
    "b": 63
  },
  "hsl": {
    "h": 7.636,
    "s": 46.61,
    "l": 46.275
  },
  "oklch": {
    "l": 0.54055,
    "c": 0.12896,
    "h": 30.3
  },
  "luminance": 0.14551
}

Semantic roles & 50–950 ramp

primary

#AD4D3F

secondary

#86BAC2

accent

#C5D652

background

#FDF8F7

surface

#FAEFED

border

#D3CAC8

text

#140B08

muted

#837C7B

Preview Lab

Preview with #AD4D3F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →