#AD4D3A#AD4D3A

#AD4D3A is a mid, vivid red. Relative luminance 0.145; OKLCH L 54.0% C 0.130 H 32.8°. Best body text is #FFFFFF at 5.39:1 contrast (WCAG AA passes).

Color values

HEX	#AD4D3A
RGB	rgb(173, 77, 58)
HSL	hsl(10, 50%, 45%)
HSV	hsv(10, 66%, 68%)
CMYK	cmyk(0%, 55.5%, 66.5%, 32.2%)
CIE-LAB	lab(44.94, 37.92, 30.20)
CIE-LCH	lch(44.94, 48.47, 38.53°)
OKLab	oklab(53.97% 0.1095 0.0706)
OKLCH	oklch(53.97% 0.13 32.8)
XYZ	xyz(20.6531, 14.5001, 5.7134)
Luminance	0.1450 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4D3A #3A9AAD

analogous

#AD3A60 #AD4D3A #AD863A

triadic

#AD4D3A #3AAD4D #4D3AAD

tetradic

#AD4D3A #60AD3A #3A9AAD #863AAD

square

#AD4D3A #60AD3A #3A9AAD #863AAD

split-complementary

#AD4D3A #3AAD86 #3A60AD

monochromatic

#51241B #7F392B #AD4D3A #C86E5C #D8978A

Accessibility & contrast

On white

5.39

#AD4D3A on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.90

#AD4D3A on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4D3A

5.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4D3A	#FFFFFF	#000000	##FFFFFF
##AD4D3A	1.00	5.39	3.90	5.39
#FFFFFF	5.39	1.00	21.00	1.00
#000000	3.90	21.00	1.00	21.00
##FFFFFF	5.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#665D38

Deuteranopia (green-blind)

#7E7238

Tritanopia (blue-blind)

#BD3A49

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad4d3a;
/* rgb */ color: rgb(173, 77, 58);
/* oklch */ color: oklch(54.0% 0.130 32.8);

Tailwind

colors: {
  custom: {
    50: '#cb8270',
    500: '#ad4d3a',
    950: '#000000',
  },
}

SCSS

$custom: #ad4d3a;
$custom-light: #cb8270;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4d3a",
  "rgb": {
    "r": 173,
    "g": 77,
    "b": 58
  },
  "hsl": {
    "h": 9.913,
    "s": 49.784,
    "l": 45.294
  },
  "oklch": {
    "l": 0.53974,
    "c": 0.13027,
    "h": 32.8
  },
  "luminance": 0.14497
}

Semantic roles & 50–950 ramp

primary

#AD4D3A

secondary

#81B7C2

accent

#C2D94E

background

#FDF8F6

surface

#FAEFEC

border

#D3CAC7

text

#140B07

muted

#837C7A

Preview Lab

Preview with #AD4D3A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →