#AD4D35#AD4D35

#AD4D35 is a mid, vivid red. Relative luminance 0.144; OKLCH L 53.9% C 0.132 H 35.2°. Best body text is #FFFFFF at 5.40:1 contrast (WCAG AA passes).

Color values

HEX	#AD4D35
RGB	rgb(173, 77, 53)
HSL	hsl(12, 53%, 44%)
HSV	hsv(12, 69%, 68%)
CMYK	cmyk(0%, 55.5%, 69.4%, 32.2%)
CIE-LAB	lab(44.87, 37.62, 32.98)
CIE-LCH	lch(44.87, 50.03, 41.23°)
OKLab	oklab(53.9% 0.1076 0.0759)
OKLCH	oklch(53.9% 0.132 35.2)
XYZ	xyz(20.5320, 14.4516, 5.0757)
Luminance	0.1445 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4D35 #3595AD

analogous

#AD3559 #AD4D35 #AD8935

triadic

#AD4D35 #35AD4D #4D35AD

tetradic

#AD4D35 #59AD35 #3595AD #8935AD

square

#AD4D35 #59AD35 #3595AD #8935AD

split-complementary

#AD4D35 #35AD89 #3559AD

monochromatic

#4F2318 #7E3827 #AD4D35 #CB6C54 #D99483

Accessibility & contrast

On white

5.40

#AD4D35 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.89

#AD4D35 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4D35

5.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4D35	#FFFFFF	#000000	##FFFFFF
##AD4D35	1.00	5.40	3.89	5.40
#FFFFFF	5.40	1.00	21.00	1.00
#000000	3.89	21.00	1.00	21.00
##FFFFFF	5.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#675D32

Deuteranopia (green-blind)

#7E7233

Tritanopia (blue-blind)

#BE3948

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad4d35;
/* rgb */ color: rgb(173, 77, 53);
/* oklch */ color: oklch(53.9% 0.132 35.2);

Tailwind

colors: {
  custom: {
    50: '#cc816d',
    500: '#ad4d35',
    950: '#000000',
  },
}

SCSS

$custom: #ad4d35;
$custom-light: #cc816d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4d35",
  "rgb": {
    "r": 173,
    "g": 77,
    "b": 53
  },
  "hsl": {
    "h": 12,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.53901,
    "c": 0.13171,
    "h": 35.2
  },
  "luminance": 0.14449
}

Semantic roles & 50–950 ramp

primary

#AD4D35

secondary

#7BB4C3

accent

#BFDD4B

background

#FDF8F6

surface

#FAEFEB

border

#D3CAC6

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AD4D35

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →