#AD4D33#AD4D33

#AD4D33 is a mid, vivid red. Relative luminance 0.144; OKLCH L 53.9% C 0.132 H 36.1°. Best body text is #FFFFFF at 5.40:1 contrast (WCAG AA passes).

Color values

HEX	#AD4D33
RGB	rgb(173, 77, 51)
HSL	hsl(13, 54%, 44%)
HSV	hsv(13, 71%, 68%)
CMYK	cmyk(0%, 55.5%, 70.5%, 32.2%)
CIE-LAB	lab(44.85, 37.51, 34.07)
CIE-LCH	lch(44.85, 50.68, 42.25°)
OKLab	oklab(53.87% 0.1069 0.078)
OKLCH	oklch(53.87% 0.132 36.1)
XYZ	xyz(20.4870, 14.4336, 4.8385)
Luminance	0.1443 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4D33 #3393AD

analogous

#AD3356 #AD4D33 #AD8A33

triadic

#AD4D33 #33AD4D #4D33AD

tetradic

#AD4D33 #56AD33 #3393AD #8A33AD

square

#AD4D33 #56AD33 #3393AD #8A33AD

split-complementary

#AD4D33 #33AD8A #3356AD

monochromatic

#4E2317 #7E3825 #AD4D33 #CC6B51 #DA9481

Accessibility & contrast

On white

5.40

#AD4D33 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.89

#AD4D33 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4D33

5.40:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4D33	#FFFFFF	#000000	##FFFFFF
##AD4D33	1.00	5.40	3.89	5.40
#FFFFFF	5.40	1.00	21.00	1.00
#000000	3.89	21.00	1.00	21.00
##FFFFFF	5.40	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#675D30

Deuteranopia (green-blind)

#7E7231

Tritanopia (blue-blind)

#BE3947

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad4d33;
/* rgb */ color: rgb(173, 77, 51);
/* oklch */ color: oklch(53.9% 0.132 36.1);

Tailwind

colors: {
  custom: {
    50: '#cc816c',
    500: '#ad4d33',
    950: '#000000',
  },
}

SCSS

$custom: #ad4d33;
$custom-light: #cc816c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4d33",
  "rgb": {
    "r": 173,
    "g": 77,
    "b": 51
  },
  "hsl": {
    "h": 12.787,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.53874,
    "c": 0.13231,
    "h": 36.1
  },
  "luminance": 0.14431
}

Semantic roles & 50–950 ramp

primary

#AD4D33

secondary

#79B3C3

accent

#BEDE4A

background

#FDF8F6

surface

#FAEFEB

border

#D3CAC6

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AD4D33

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →