#AD4D31#AD4D31

#AD4D31 is a mid, vivid red. Relative luminance 0.144; OKLCH L 53.8% C 0.133 H 37.0°. Best body text is #FFFFFF at 5.41:1 contrast (WCAG AA passes).

Color values

HEX	#AD4D31
RGB	rgb(173, 77, 49)
HSL	hsl(14, 56%, 44%)
HSV	hsv(14, 72%, 68%)
CMYK	cmyk(0%, 55.5%, 71.7%, 32.2%)
CIE-LAB	lab(44.82, 37.41, 35.16)
CIE-LCH	lch(44.82, 51.33, 43.22°)
OKLab	oklab(53.85% 0.1062 0.0799)
OKLCH	oklch(53.85% 0.133 37)
XYZ	xyz(20.4438, 14.4164, 4.6112)
Luminance	0.1441 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4D31 #3191AD

analogous

#AD3153 #AD4D31 #AD8B31

triadic

#AD4D31 #31AD4D #4D31AD

tetradic

#AD4D31 #53AD31 #3191AD #8B31AD

square

#AD4D31 #53AD31 #3191AD #8B31AD

split-complementary

#AD4D31 #31AD8B #3153AD

monochromatic

#4E2316 #7D3823 #AD4D31 #CD6B4E #DA937E

Accessibility & contrast

On white

5.41

#AD4D31 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.88

#AD4D31 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4D31

5.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4D31	#FFFFFF	#000000	##FFFFFF
##AD4D31	1.00	5.41	3.88	5.41
#FFFFFF	5.41	1.00	21.00	1.00
#000000	3.88	21.00	1.00	21.00
##FFFFFF	5.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#675D2E

Deuteranopia (green-blind)

#7E722F

Tritanopia (blue-blind)

#BE3947

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad4d31;
/* rgb */ color: rgb(173, 77, 49);
/* oklch */ color: oklch(53.8% 0.133 37.0);

Tailwind

colors: {
  custom: {
    50: '#cc816a',
    500: '#ad4d31',
    950: '#000000',
  },
}

SCSS

$custom: #ad4d31;
$custom-light: #cc816a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4d31",
  "rgb": {
    "r": 173,
    "g": 77,
    "b": 49
  },
  "hsl": {
    "h": 13.548,
    "s": 55.856,
    "l": 43.529
  },
  "oklch": {
    "l": 0.53847,
    "c": 0.13291,
    "h": 37
  },
  "luminance": 0.14414
}

Semantic roles & 50–950 ramp

primary

#AD4D31

secondary

#77B2C3

accent

#BDDF49

background

#FDF8F6

surface

#FAEFEB

border

#D3CAC6

text

#150A06

muted

#837C7A

Preview Lab

Preview with #AD4D31

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →