#AD4D30#AD4D30

#AD4D30 is a mid, vivid red. Relative luminance 0.144; OKLCH L 53.8% C 0.133 H 37.4°. Best body text is #FFFFFF at 5.41:1 contrast (WCAG AA passes).

Color values

HEX	#AD4D30
RGB	rgb(173, 77, 48)
HSL	hsl(14, 57%, 43%)
HSV	hsv(14, 72%, 68%)
CMYK	cmyk(0%, 55.5%, 72.3%, 32.2%)
CIE-LAB	lab(44.81, 37.35, 35.69)
CIE-LCH	lch(44.81, 51.67, 43.70°)
OKLab	oklab(53.84% 0.1058 0.0809)
OKLCH	oklch(53.84% 0.133 37.4)
XYZ	xyz(20.4230, 14.4080, 4.5013)
Luminance	0.1441 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4D30 #3090AD

analogous

#AD3051 #AD4D30 #AD8B30

triadic

#AD4D30 #30AD4D #4D30AD

tetradic

#AD4D30 #51AD30 #3090AD #8B30AD

square

#AD4D30 #51AD30 #3090AD #8B30AD

split-complementary

#AD4D30 #30AD8B #3051AD

monochromatic

#4D2215 #7D3823 #AD4D30 #CE6B4D #DB927D

Accessibility & contrast

On white

5.41

#AD4D30 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.88

#AD4D30 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4D30

5.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4D30	#FFFFFF	#000000	##FFFFFF
##AD4D30	1.00	5.41	3.88	5.41
#FFFFFF	5.41	1.00	21.00	1.00
#000000	3.88	21.00	1.00	21.00
##FFFFFF	5.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#675D2D

Deuteranopia (green-blind)

#7F722E

Tritanopia (blue-blind)

#BE3947

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad4d30;
/* rgb */ color: rgb(173, 77, 48);
/* oklch */ color: oklch(53.8% 0.133 37.4);

Tailwind

colors: {
  custom: {
    50: '#cc8169',
    500: '#ad4d30',
    950: '#000000',
  },
}

SCSS

$custom: #ad4d30;
$custom-light: #cc8169;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4d30",
  "rgb": {
    "r": 173,
    "g": 77,
    "b": 48
  },
  "hsl": {
    "h": 13.92,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.53835,
    "c": 0.13322,
    "h": 37.4
  },
  "luminance": 0.14405
}

Semantic roles & 50–950 ramp

primary

#AD4D30

secondary

#75B1C3

accent

#BDE048

background

#FDF8F6

surface

#FAEFEB

border

#D3CAC6

text

#150A06

muted

#837C7A

Preview Lab

Preview with #AD4D30

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →