#AD4D2F#AD4D2F

#AD4D2F is a mid, vivid red. Relative luminance 0.144; OKLCH L 53.8% C 0.134 H 37.8°. Best body text is #FFFFFF at 5.41:1 contrast (WCAG AA passes).

Color values

HEX	#AD4D2F
RGB	rgb(173, 77, 47)
HSL	hsl(14, 57%, 43%)
HSV	hsv(14, 73%, 68%)
CMYK	cmyk(0%, 55.5%, 72.8%, 32.2%)
CIE-LAB	lab(44.80, 37.30, 36.23)
CIE-LCH	lch(44.80, 52.00, 44.16°)
OKLab	oklab(53.82% 0.1055 0.0819)
OKLCH	oklch(53.82% 0.134 37.8)
XYZ	xyz(20.4025, 14.3998, 4.3938)
Luminance	0.1440 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4D2F #2F8FAD

analogous

#AD2F50 #AD4D2F #AD8C2F

triadic

#AD4D2F #2FAD4D #4D2FAD

tetradic

#AD4D2F #50AD2F #2F8FAD #8C2FAD

square

#AD4D2F #50AD2F #2F8FAD #8C2FAD

split-complementary

#AD4D2F #2FAD8C #2F50AD

monochromatic

#4D2215 #7D3822 #AD4D2F #CE6A4B #DB927B

Accessibility & contrast

On white

5.41

#AD4D2F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.88

#AD4D2F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4D2F

5.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4D2F	#FFFFFF	#000000	##FFFFFF
##AD4D2F	1.00	5.41	3.88	5.41
#FFFFFF	5.41	1.00	21.00	1.00
#000000	3.88	21.00	1.00	21.00
##FFFFFF	5.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#675D2C

Deuteranopia (green-blind)

#7F722D

Tritanopia (blue-blind)

#BE3946

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad4d2f;
/* rgb */ color: rgb(173, 77, 47);
/* oklch */ color: oklch(53.8% 0.134 37.8);

Tailwind

colors: {
  custom: {
    50: '#cc8169',
    500: '#ad4d2f',
    950: '#000000',
  },
}

SCSS

$custom: #ad4d2f;
$custom-light: #cc8169;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4d2f",
  "rgb": {
    "r": 173,
    "g": 77,
    "b": 47
  },
  "hsl": {
    "h": 14.286,
    "s": 57.273,
    "l": 43.137
  },
  "oklch": {
    "l": 0.53822,
    "c": 0.13353,
    "h": 37.8
  },
  "luminance": 0.14397
}

Semantic roles & 50–950 ramp

primary

#AD4D2F

secondary

#74B1C4

accent

#BCE147

background

#FDF8F6

surface

#FAEFEB

border

#D3CAC6

text

#150A06

muted

#837C7A

Preview Lab

Preview with #AD4D2F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →