#AD4D2E#AD4D2E

#AD4D2E is a mid, vivid red. Relative luminance 0.144; OKLCH L 53.8% C 0.134 H 38.2°. Best body text is #FFFFFF at 5.42:1 contrast (WCAG AA passes).

Color values

HEX	#AD4D2E
RGB	rgb(173, 77, 46)
HSL	hsl(15, 58%, 43%)
HSV	hsv(15, 73%, 68%)
CMYK	cmyk(0%, 55.5%, 73.4%, 32.2%)
CIE-LAB	lab(44.79, 37.25, 36.76)
CIE-LCH	lch(44.79, 52.34, 44.62°)
OKLab	oklab(53.81% 0.1052 0.0828)
OKLCH	oklch(53.81% 0.134 38.2)
XYZ	xyz(20.3826, 14.3919, 4.2888)
Luminance	0.1439 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4D2E #2E8EAD

analogous

#AD2E4E #AD4D2E #AD8D2E

triadic

#AD4D2E #2EAD4D #4D2EAD

tetradic

#AD4D2E #4EAD2E #2E8EAD #8D2EAD

square

#AD4D2E #4EAD2E #2E8EAD #8D2EAD

split-complementary

#AD4D2E #2EAD8D #2E4EAD

monochromatic

#4C2214 #7D3721 #AD4D2E #CF6A49 #DC927A

Accessibility & contrast

On white

5.42

#AD4D2E on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.88

#AD4D2E on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4D2E

5.42:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4D2E	#FFFFFF	#000000	##FFFFFF
##AD4D2E	1.00	5.42	3.88	5.42
#FFFFFF	5.42	1.00	21.00	1.00
#000000	3.88	21.00	1.00	21.00
##FFFFFF	5.42	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#675D2A

Deuteranopia (green-blind)

#7F722C

Tritanopia (blue-blind)

#BE3946

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad4d2e;
/* rgb */ color: rgb(173, 77, 46);
/* oklch */ color: oklch(53.8% 0.134 38.2);

Tailwind

colors: {
  custom: {
    50: '#cc8168',
    500: '#ad4d2e',
    950: '#000000',
  },
}

SCSS

$custom: #ad4d2e;
$custom-light: #cc8168;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4d2e",
  "rgb": {
    "r": 173,
    "g": 77,
    "b": 46
  },
  "hsl": {
    "h": 14.646,
    "s": 57.991,
    "l": 42.941
  },
  "oklch": {
    "l": 0.5381,
    "c": 0.13384,
    "h": 38.2
  },
  "luminance": 0.14389
}

Semantic roles & 50–950 ramp

primary

#AD4D2E

secondary

#73B0C4

accent

#BBE147

background

#FDF8F6

surface

#FAEFEB

border

#D3CAC6

text

#150A06

muted

#837C7A

Preview Lab

Preview with #AD4D2E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →