#AD4D28#AD4D28

#AD4D28 is a mid, vivid orange. Relative luminance 0.143; OKLCH L 53.7% C 0.136 H 40.5°. Best body text is #FFFFFF at 5.43:1 contrast (WCAG AA passes).

Color values

HEX	#AD4D28
RGB	rgb(173, 77, 40)
HSL	hsl(17, 62%, 42%)
HSV	hsv(17, 77%, 68%)
CMYK	cmyk(0%, 55.5%, 76.9%, 32.2%)
CIE-LAB	lab(44.73, 36.98, 39.87)
CIE-LCH	lch(44.73, 54.38, 47.15°)
OKLab	oklab(53.74% 0.1032 0.0881)
OKLCH	oklch(53.74% 0.136 40.5)
XYZ	xyz(20.2725, 14.3478, 3.7090)
Luminance	0.1434 (WCAG relative)
Temperature	warm
Family	orange

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4D28 #2888AD

analogous

#AD2846 #AD4D28 #AD9028

triadic

#AD4D28 #28AD4D #4D28AD

tetradic

#AD4D28 #46AD28 #2888AD #9028AD

square

#AD4D28 #46AD28 #2888AD #9028AD

split-complementary

#AD4D28 #28AD90 #2846AD

monochromatic

#4A2111 #7B371D #AD4D28 #D3683F #DE9071

Accessibility & contrast

On white

5.43

#AD4D28 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#AD4D28 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4D28

5.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4D28	#FFFFFF	#000000	##FFFFFF
##AD4D28	1.00	5.43	3.87	5.43
#FFFFFF	5.43	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#685D23

Deuteranopia (green-blind)

#7F7225

Tritanopia (blue-blind)

#BE3845

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad4d28;
/* rgb */ color: rgb(173, 77, 40);
/* oklch */ color: oklch(53.7% 0.136 40.5);

Tailwind

colors: {
  custom: {
    50: '#cc8164',
    500: '#ad4d28',
    950: '#000000',
  },
}

SCSS

$custom: #ad4d28;
$custom-light: #cc8164;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4d28",
  "rgb": {
    "r": 173,
    "g": 77,
    "b": 40
  },
  "hsl": {
    "h": 16.692,
    "s": 62.441,
    "l": 41.765
  },
  "oklch": {
    "l": 0.53743,
    "c": 0.13571,
    "h": 40.5
  },
  "luminance": 0.14345
}

Semantic roles & 50–950 ramp

primary

#AD4D28

secondary

#6CACC5

accent

#B8E642

background

#FDF8F6

surface

#FBEFEB

border

#D4CAC6

text

#150A05

muted

#837C7A

Preview Lab

Preview with #AD4D28

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →