#AD4CB4#AD4CB4

#AD4CB4 is a mid, vivid purple. Relative luminance 0.173; OKLCH L 58.1% C 0.180 H 324.9°. Best body text is #FFFFFF at 4.70:1 contrast (WCAG AA passes).

Color values

HEX	#AD4CB4
RGB	rgb(173, 76, 180)
HSL	hsl(296, 41%, 50%)
HSV	hsv(296, 58%, 71%)
CMYK	cmyk(3.9%, 57.8%, 0%, 29.4%)
CIE-LAB	lab(48.70, 54.04, -37.47)
CIE-LCH	lch(48.70, 65.76, 325.26°)
OKLab	oklab(58.06% 0.1475 -0.1036)
OKLCH	oklch(58.06% 0.18 324.9)
XYZ	xyz(28.0556, 17.3500, 45.0423)
Luminance	0.1735 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4CB4 #53B44C

analogous

#794CB4 #AD4CB4 #B44C87

triadic

#AD4CB4 #B4AD4C #4CB4AD

tetradic

#AD4CB4 #B4794C #53B44C #4C87B4

square

#AD4CB4 #B4794C #53B44C #4C87B4

split-complementary

#AD4CB4 #87B44C #4CB479

monochromatic

#5A275E #843A89 #AD4CB4 #C177C6 #D5A2D8

Accessibility & contrast

On white

4.70

#AD4CB4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.47

#AD4CB4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4CB4

4.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4CB4	#FFFFFF	#000000	##FFFFFF
##AD4CB4	1.00	4.70	4.47	4.70
#FFFFFF	4.70	1.00	21.00	1.00
#000000	4.47	21.00	1.00	21.00
##FFFFFF	4.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D6CB7

Deuteranopia (green-blind)

#5E78B1

Tritanopia (blue-blind)

#B15A79

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #ad4cb4;
/* rgb */ color: rgb(173, 76, 180);
/* oklch */ color: oklch(58.1% 0.180 324.9);

Tailwind

colors: {
  custom: {
    50: '#c883cb',
    500: '#ad4cb4',
    950: '#000000',
  },
}

SCSS

$custom: #ad4cb4;
$custom-light: #c883cb;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4cb4",
  "rgb": {
    "r": 173,
    "g": 76,
    "b": 180
  },
  "hsl": {
    "h": 295.962,
    "s": 40.945,
    "l": 50.196
  },
  "oklch": {
    "l": 0.58056,
    "c": 0.1803,
    "h": 324.9
  },
  "luminance": 0.17348
}

Semantic roles & 50–950 ramp

primary

#AD4CB4

secondary

#9AC597

accent

#D1575F

background

#FCF8FC

surface

#F9EFF8

border

#D2CAD1

text

#130B13

muted

#827C82

Preview Lab

Preview with #AD4CB4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →