#AD4C38#AD4C38

#AD4C38 is a mid, vivid red. Relative luminance 0.143; OKLCH L 53.8% C 0.132 H 33.2°. Best body text is #FFFFFF at 5.43:1 contrast (WCAG AA passes).

Color values

HEX	#AD4C38
RGB	rgb(173, 76, 56)
HSL	hsl(10, 51%, 45%)
HSV	hsv(10, 68%, 68%)
CMYK	cmyk(0%, 56.1%, 67.6%, 32.2%)
CIE-LAB	lab(44.72, 38.30, 31.08)
CIE-LCH	lch(44.72, 49.33, 39.06°)
OKLab	oklab(53.8% 0.1103 0.0723)
OKLCH	oklch(53.8% 0.132 33.2)
XYZ	xyz(20.5338, 14.3412, 5.4275)
Luminance	0.1434 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4C38 #3899AD

analogous

#AD385F #AD4C38 #AD8638

triadic

#AD4C38 #38AD4C #4C38AD

tetradic

#AD4C38 #5FAD38 #3899AD #8638AD

square

#AD4C38 #5FAD38 #3899AD #8638AD

split-complementary

#AD4C38 #38AD86 #385FAD

monochromatic

#51231A #7F3829 #AD4C38 #C96C59 #D89587

Accessibility & contrast

On white

5.43

#AD4C38 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#AD4C38 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4C38

5.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4C38	#FFFFFF	#000000	##FFFFFF
##AD4C38	1.00	5.43	3.87	5.43
#FFFFFF	5.43	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#665D36

Deuteranopia (green-blind)

#7D7236

Tritanopia (blue-blind)

#BE3948

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad4c38;
/* rgb */ color: rgb(173, 76, 56);
/* oklch */ color: oklch(53.8% 0.132 33.2);

Tailwind

colors: {
  custom: {
    50: '#cc816f',
    500: '#ad4c38',
    950: '#000000',
  },
}

SCSS

$custom: #ad4c38;
$custom-light: #cc816f;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4c38",
  "rgb": {
    "r": 173,
    "g": 76,
    "b": 56
  },
  "hsl": {
    "h": 10.256,
    "s": 51.092,
    "l": 44.902
  },
  "oklch": {
    "l": 0.53796,
    "c": 0.13185,
    "h": 33.2
  },
  "luminance": 0.14339
}

Semantic roles & 50–950 ramp

primary

#AD4C38

secondary

#7FB7C2

accent

#C2DB4D

background

#FDF8F6

surface

#FAEFEC

border

#D3CAC7

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AD4C38

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →