#AD4C36#AD4C36

#AD4C36 is a mid, vivid red. Relative luminance 0.143; OKLCH L 53.8% C 0.132 H 34.2°. Best body text is #FFFFFF at 5.44:1 contrast (WCAG AA passes).

Color values

HEX	#AD4C36
RGB	rgb(173, 76, 54)
HSL	hsl(11, 52%, 45%)
HSV	hsv(11, 69%, 68%)
CMYK	cmyk(0%, 56.1%, 68.8%, 32.2%)
CIE-LAB	lab(44.69, 38.18, 32.19)
CIE-LCH	lch(44.69, 49.94, 40.14°)
OKLab	oklab(53.77% 0.1095 0.0744)
OKLCH	oklch(53.77% 0.132 34.2)
XYZ	xyz(20.4858, 14.3221, 5.1750)
Luminance	0.1432 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4C36 #3697AD

analogous

#AD365C #AD4C36 #AD8736

triadic

#AD4C36 #36AD4C #4C36AD

tetradic

#AD4C36 #5CAD36 #3697AD #8736AD

square

#AD4C36 #5CAD36 #3697AD #8736AD

split-complementary

#AD4C36 #36AD87 #365CAD

monochromatic

#502319 #7E3827 #AD4C36 #CA6B56 #D99485

Accessibility & contrast

On white

5.44

#AD4C36 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.86

#AD4C36 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4C36

5.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4C36	#FFFFFF	#000000	##FFFFFF
##AD4C36	1.00	5.44	3.86	5.44
#FFFFFF	5.44	1.00	21.00	1.00
#000000	3.86	21.00	1.00	21.00
##FFFFFF	5.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#665D33

Deuteranopia (green-blind)

#7E7234

Tritanopia (blue-blind)

#BE3847

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad4c36;
/* rgb */ color: rgb(173, 76, 54);
/* oklch */ color: oklch(53.8% 0.132 34.2);

Tailwind

colors: {
  custom: {
    50: '#cc816e',
    500: '#ad4c36',
    950: '#000000',
  },
}

SCSS

$custom: #ad4c36;
$custom-light: #cc816e;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4c36",
  "rgb": {
    "r": 173,
    "g": 76,
    "b": 54
  },
  "hsl": {
    "h": 11.092,
    "s": 52.423,
    "l": 44.51
  },
  "oklch": {
    "l": 0.53767,
    "c": 0.13242,
    "h": 34.2
  },
  "luminance": 0.14319
}

Semantic roles & 50–950 ramp

primary

#AD4C36

secondary

#7CB6C2

accent

#C1DC4C

background

#FDF8F6

surface

#FAEFEB

border

#D3CAC6

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AD4C36

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →