#AD4C33#AD4C33

#AD4C33 is a mid, vivid red. Relative luminance 0.143; OKLCH L 53.7% C 0.133 H 35.5°. Best body text is #FFFFFF at 5.44:1 contrast (WCAG AA passes).

Color values

HEX	#AD4C33
RGB	rgb(173, 76, 51)
HSL	hsl(12, 54%, 44%)
HSV	hsv(12, 71%, 68%)
CMYK	cmyk(0%, 56.1%, 70.5%, 32.2%)
CIE-LAB	lab(44.65, 38.02, 33.85)
CIE-LCH	lch(44.65, 50.90, 41.68°)
OKLab	oklab(53.73% 0.1085 0.0775)
OKLCH	oklch(53.73% 0.133 35.5)
XYZ	xyz(20.4175, 14.2948, 4.8153)
Luminance	0.1429 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4C33 #3394AD

analogous

#AD3357 #AD4C33 #AD8933

triadic

#AD4C33 #33AD4C #4C33AD

tetradic

#AD4C33 #57AD33 #3394AD #8933AD

square

#AD4C33 #57AD33 #3394AD #8933AD

split-complementary

#AD4C33 #33AD89 #3357AD

monochromatic

#4E2217 #7E3725 #AD4C33 #CC6A51 #DA9381

Accessibility & contrast

On white

5.44

#AD4C33 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.86

#AD4C33 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4C33

5.44:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4C33	#FFFFFF	#000000	##FFFFFF
##AD4C33	1.00	5.44	3.86	5.44
#FFFFFF	5.44	1.00	21.00	1.00
#000000	3.86	21.00	1.00	21.00
##FFFFFF	5.44	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#665C30

Deuteranopia (green-blind)

#7E7231

Tritanopia (blue-blind)

#BE3846

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad4c33;
/* rgb */ color: rgb(173, 76, 51);
/* oklch */ color: oklch(53.7% 0.133 35.5);

Tailwind

colors: {
  custom: {
    50: '#cc816b',
    500: '#ad4c33',
    950: '#000000',
  },
}

SCSS

$custom: #ad4c33;
$custom-light: #cc816b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4c33",
  "rgb": {
    "r": 173,
    "g": 76,
    "b": 51
  },
  "hsl": {
    "h": 12.295,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.53725,
    "c": 0.13328,
    "h": 35.5
  },
  "luminance": 0.14292
}

Semantic roles & 50–950 ramp

primary

#AD4C33

secondary

#79B4C3

accent

#C0DE4A

background

#FDF8F6

surface

#FAEFEB

border

#D3CAC6

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AD4C33

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →