#AD4C2F#AD4C2F

#AD4C2F is a mid, vivid red. Relative luminance 0.143; OKLCH L 53.7% C 0.134 H 37.2°. Best body text is #FFFFFF at 5.45:1 contrast (WCAG AA passes).

Color values

HEX	#AD4C2F
RGB	rgb(173, 76, 47)
HSL	hsl(14, 57%, 43%)
HSV	hsv(14, 73%, 68%)
CMYK	cmyk(0%, 56.1%, 72.8%, 32.2%)
CIE-LAB	lab(44.60, 37.81, 36.01)
CIE-LCH	lch(44.60, 52.21, 43.61°)
OKLab	oklab(53.67% 0.1071 0.0814)
OKLCH	oklch(53.67% 0.134 37.2)
XYZ	xyz(20.3331, 14.2610, 4.3707)
Luminance	0.1426 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4C2F #2F90AD

analogous

#AD2F51 #AD4C2F #AD8B2F

triadic

#AD4C2F #2FAD4C #4C2FAD

tetradic

#AD4C2F #51AD2F #2F90AD #8B2FAD

square

#AD4C2F #51AD2F #2F90AD #8B2FAD

split-complementary

#AD4C2F #2FAD8B #2F51AD

monochromatic

#4D2215 #7D3722 #AD4C2F #CE694B #DB917B

Accessibility & contrast

On white

5.45

#AD4C2F on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.85

#AD4C2F on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4C2F

5.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4C2F	#FFFFFF	#000000	##FFFFFF
##AD4C2F	1.00	5.45	3.85	5.45
#FFFFFF	5.45	1.00	21.00	1.00
#000000	3.85	21.00	1.00	21.00
##FFFFFF	5.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#665C2C

Deuteranopia (green-blind)

#7E722C

Tritanopia (blue-blind)

#BE3746

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad4c2f;
/* rgb */ color: rgb(173, 76, 47);
/* oklch */ color: oklch(53.7% 0.134 37.2);

Tailwind

colors: {
  custom: {
    50: '#cc8169',
    500: '#ad4c2f',
    950: '#000000',
  },
}

SCSS

$custom: #ad4c2f;
$custom-light: #cc8169;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4c2f",
  "rgb": {
    "r": 173,
    "g": 76,
    "b": 47
  },
  "hsl": {
    "h": 13.81,
    "s": 57.273,
    "l": 43.137
  },
  "oklch": {
    "l": 0.53673,
    "c": 0.13448,
    "h": 37.2
  },
  "luminance": 0.14258
}

Semantic roles & 50–950 ramp

primary

#AD4C2F

secondary

#74B1C4

accent

#BDE147

background

#FDF8F6

surface

#FAEFEB

border

#D3CAC6

text

#150A06

muted

#837C7A

Preview Lab

Preview with #AD4C2F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →