#AD4BB7#AD4BB7

#AD4BB7 is a mid, vivid purple. Relative luminance 0.173; OKLCH L 58.1% C 0.185 H 323.9°. Best body text is #FFFFFF at 4.70:1 contrast (WCAG AA passes).

Color values

HEX	#AD4BB7
RGB	rgb(173, 75, 183)
HSL	hsl(294, 43%, 51%)
HSV	hsv(294, 59%, 72%)
CMYK	cmyk(5.5%, 59%, 0%, 28.2%)
CIE-LAB	lab(48.68, 55.06, -39.25)
CIE-LCH	lch(48.68, 67.62, 324.52°)
OKLab	oklab(58.09% 0.149 -0.1088)
OKLCH	oklch(58.09% 0.185 323.9)
XYZ	xyz(28.2961, 17.3368, 46.6465)
Luminance	0.1734 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4BB7 #55B74B

analogous

#774BB7 #AD4BB7 #B74B8B

triadic

#AD4BB7 #B7AD4B #4BB7AD

tetradic

#AD4BB7 #B7774B #55B74B #4B8BB7

square

#AD4BB7 #B7774B #55B74B #4B8BB7

split-complementary

#AD4BB7 #8BB74B #4BB777

monochromatic

#5B2761 #85388D #AD4BB7 #C177C8 #D5A2DA

Accessibility & contrast

On white

4.70

#AD4BB7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.47

#AD4BB7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4BB7

4.70:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4BB7	#FFFFFF	#000000	##FFFFFF
##AD4BB7	1.00	4.70	4.47	4.70
#FFFFFF	4.70	1.00	21.00	1.00
#000000	4.47	21.00	1.00	21.00
##FFFFFF	4.70	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#396CBA

Deuteranopia (green-blind)

#5C78B4

Tritanopia (blue-blind)

#B05A7A

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #ad4bb7;
/* rgb */ color: rgb(173, 75, 183);
/* oklch */ color: oklch(58.1% 0.185 323.9);

Tailwind

colors: {
  custom: {
    50: '#c883cd',
    500: '#ad4bb7',
    950: '#000000',
  },
}

SCSS

$custom: #ad4bb7;
$custom-light: #c883cd;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4bb7",
  "rgb": {
    "r": 173,
    "g": 75,
    "b": 183
  },
  "hsl": {
    "h": 294.444,
    "s": 42.857,
    "l": 50.588
  },
  "oklch": {
    "l": 0.58094,
    "c": 0.18452,
    "h": 323.9
  },
  "luminance": 0.17335
}

Semantic roles & 50–950 ramp

primary

#AD4BB7

secondary

#9BC797

accent

#D35561

background

#FCF8FC

surface

#F9EFF9

border

#D2CAD2

text

#130B13

muted

#827C82

Preview Lab

Preview with #AD4BB7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →