#AD4BAD#AD4BAD

#AD4BAD is a mid, vivid purple. Relative luminance 0.169; OKLCH L 57.6% C 0.176 H 327.6°. Best body text is #FFFFFF at 4.79:1 contrast (WCAG AA passes).

Color values

HEX	#AD4BAD
RGB	rgb(173, 75, 173)
HSL	hsl(300, 40%, 49%)
HSV	hsv(300, 57%, 68%)
CMYK	cmyk(0%, 56.6%, 0%, 32.2%)
CIE-LAB	lab(48.18, 53.23, -34.19)
CIE-LCH	lch(48.18, 63.27, 327.29°)
OKLab	oklab(57.56% 0.1481 -0.0942)
OKLCH	oklch(57.56% 0.176 327.6)
XYZ	xyz(27.2921, 16.9352, 41.3584)
Luminance	0.1693 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4BAD #4BAD4B

analogous

#7C4BAD #AD4BAD #AD4B7C

triadic

#AD4BAD #ADAD4B #4BADAD

tetradic

#AD4BAD #AD7C4B #4BAD4B #4B7CAD

square

#AD4BAD #AD7C4B #4BAD4B #4B7CAD

split-complementary

#AD4BAD #7CAD4B #4BAD7C

monochromatic

#582658 #823882 #AD4BAD #C273C2 #D59ED5

Accessibility & contrast

On white

4.79

#AD4BAD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.39

#AD4BAD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4BAD

4.79:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4BAD	#FFFFFF	#000000	##FFFFFF
##AD4BAD	1.00	4.79	4.39	4.79
#FFFFFF	4.79	1.00	21.00	1.00
#000000	4.39	21.00	1.00	21.00
##FFFFFF	4.79	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#416AB0

Deuteranopia (green-blind)

#6177AA

Tritanopia (blue-blind)

#B25775

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #ad4bad;
/* rgb */ color: rgb(173, 75, 173);
/* oklch */ color: oklch(57.6% 0.176 327.6);

Tailwind

colors: {
  custom: {
    50: '#c883c6',
    500: '#ad4bad',
    950: '#000000',
  },
}

SCSS

$custom: #ad4bad;
$custom-light: #c883c6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4bad",
  "rgb": {
    "r": 173,
    "g": 75,
    "b": 173
  },
  "hsl": {
    "h": 300,
    "s": 39.516,
    "l": 48.627
  },
  "oklch": {
    "l": 0.57563,
    "c": 0.17552,
    "h": 327.6
  },
  "luminance": 0.16934
}

Semantic roles & 50–950 ramp

primary

#AD4BAD

secondary

#92C192

accent

#CF5858

background

#FCF8FC

surface

#F9EFF8

border

#D2CAD1

text

#130B13

muted

#827C82

Preview Lab

Preview with #AD4BAD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →