#AD4B33#AD4B33

#AD4B33 is a mid, vivid red. Relative luminance 0.142; OKLCH L 53.6% C 0.134 H 35.0°. Best body text is #FFFFFF at 5.48:1 contrast (WCAG AA passes).

Color values

HEX	#AD4B33
RGB	rgb(173, 75, 51)
HSL	hsl(12, 54%, 44%)
HSV	hsv(12, 71%, 68%)
CMYK	cmyk(0%, 56.6%, 70.5%, 32.2%)
CIE-LAB	lab(44.46, 38.52, 33.62)
CIE-LCH	lch(44.46, 51.13, 41.12°)
OKLab	oklab(53.58% 0.11 0.077)
OKLCH	oklch(53.58% 0.134 35)
XYZ	xyz(20.3492, 14.1580, 4.7925)
Luminance	0.1416 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4B33 #3395AD

analogous

#AD3358 #AD4B33 #AD8833

triadic

#AD4B33 #33AD4B #4B33AD

tetradic

#AD4B33 #58AD33 #3395AD #8833AD

square

#AD4B33 #58AD33 #3395AD #8833AD

split-complementary

#AD4B33 #33AD88 #3358AD

monochromatic

#4E2217 #7E3725 #AD4B33 #CC6951 #DA9281

Accessibility & contrast

On white

5.48

#AD4B33 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.83

#AD4B33 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4B33

5.48:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4B33	#FFFFFF	#000000	##FFFFFF
##AD4B33	1.00	5.48	3.83	5.48
#FFFFFF	5.48	1.00	21.00	1.00
#000000	3.83	21.00	1.00	21.00
##FFFFFF	5.48	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655C30

Deuteranopia (green-blind)

#7D7131

Tritanopia (blue-blind)

#BE3746

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad4b33;
/* rgb */ color: rgb(173, 75, 51);
/* oklch */ color: oklch(53.6% 0.134 35.0);

Tailwind

colors: {
  custom: {
    50: '#cc806b',
    500: '#ad4b33',
    950: '#000000',
  },
}

SCSS

$custom: #ad4b33;
$custom-light: #cc806b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4b33",
  "rgb": {
    "r": 173,
    "g": 75,
    "b": 51
  },
  "hsl": {
    "h": 11.803,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.53578,
    "c": 0.13427,
    "h": 35
  },
  "luminance": 0.14155
}

Semantic roles & 50–950 ramp

primary

#AD4B33

secondary

#79B4C3

accent

#C1DE4A

background

#FDF8F6

surface

#FAEFEB

border

#D3CAC6

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AD4B33

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →