#AD4B2D#AD4B2D

#AD4B2D is a mid, vivid red. Relative luminance 0.141; OKLCH L 53.5% C 0.136 H 37.5°. Best body text is #FFFFFF at 5.50:1 contrast (WCAG AA passes).

Color values

HEX	#AD4B2D
RGB	rgb(173, 75, 45)
HSL	hsl(14, 59%, 43%)
HSV	hsv(14, 74%, 68%)
CMYK	cmyk(0%, 56.6%, 74%, 32.2%)
CIE-LAB	lab(44.39, 38.21, 36.86)
CIE-LCH	lch(44.39, 53.10, 43.97°)
OKLab	oklab(53.5% 0.1079 0.0828)
OKLCH	oklch(53.5% 0.136 37.5)
XYZ	xyz(20.2253, 14.1085, 4.1403)
Luminance	0.1411 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4B2D #2D8FAD

analogous

#AD2D4F #AD4B2D #AD8B2D

triadic

#AD4B2D #2DAD4B #4B2DAD

tetradic

#AD4B2D #4FAD2D #2D8FAD #8B2DAD

square

#AD4B2D #4FAD2D #2D8FAD #8B2DAD

split-complementary

#AD4B2D #2DAD8B #2D4FAD

monochromatic

#4C2114 #7C3620 #AD4B2D #CF6848 #DC9078

Accessibility & contrast

On white

5.50

#AD4B2D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.82

#AD4B2D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4B2D

5.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4B2D	#FFFFFF	#000000	##FFFFFF
##AD4B2D	1.00	5.50	3.82	5.50
#FFFFFF	5.50	1.00	21.00	1.00
#000000	3.82	21.00	1.00	21.00
##FFFFFF	5.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#665B29

Deuteranopia (green-blind)

#7E712A

Tritanopia (blue-blind)

#BE3644

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad4b2d;
/* rgb */ color: rgb(173, 75, 45);
/* oklch */ color: oklch(53.5% 0.136 37.5);

Tailwind

colors: {
  custom: {
    50: '#cc8067',
    500: '#ad4b2d',
    950: '#000000',
  },
}

SCSS

$custom: #ad4b2d;
$custom-light: #cc8067;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4b2d",
  "rgb": {
    "r": 173,
    "g": 75,
    "b": 45
  },
  "hsl": {
    "h": 14.063,
    "s": 58.716,
    "l": 42.745
  },
  "oklch": {
    "l": 0.53502,
    "c": 0.13603,
    "h": 37.5
  },
  "luminance": 0.14106
}

Semantic roles & 50–950 ramp

primary

#AD4B2D

secondary

#72B1C4

accent

#BDE246

background

#FDF8F6

surface

#FAEFEB

border

#D3CAC6

text

#150A06

muted

#837C7A

Preview Lab

Preview with #AD4B2D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →