#AD4ADA#AD4ADA

#AD4ADA is a mid, highly saturated purple. Relative luminance 0.188; OKLCH L 60.1% C 0.219 H 313.4°. Best body text is #000000 at 4.77:1 contrast (WCAG AA passes).

Color values

HEX#AD4ADA
RGBrgb(173, 74, 218)
HSLhsl(281, 66%, 57%)
HSVhsv(281, 66%, 85%)
CMYKcmyk(20.6%, 66.1%, 0%, 14.5%)
CIE-LABlab(50.51, 62.39, -56.50)
CIE-LCHlch(50.51, 84.17, 317.83°)
OKLaboklab(60.05% 0.1503 -0.1591)
OKLCHoklch(60.05% 0.219 313.4)
XYZxyz(32.3351, 18.8447, 68.2501)
Luminance0.1884 (WCAG relative)
Temperaturecool
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD4ADA #77DA4A
analogous
#654ADA #AD4ADA #DA4ABF
triadic
#AD4ADA #DAAD4A #4ADAAD
tetradic
#AD4ADA #DA654A #77DA4A #4ABFDA
square
#AD4ADA #DA654A #77DA4A #4ABFDA
split-complementary
#AD4ADA #BFDA4A #4ADA65
monochromatic
#6A1D8D #9027C0 #AD4ADA #C47DE4 #DBB0EF

Accessibility & contrast

On white

4.40
#AD4ADA on #FFFFFF
AA ✗AA large ✓AAA ✗

On black

4.77
#AD4ADA on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #AD4ADA
4.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD4ADA#FFFFFF#000000##000000
##AD4ADA1.004.404.774.77
#FFFFFF4.401.0021.0021.00
#0000004.7721.001.001.00
##0000004.7721.001.001.00

Color blindness preview

Protanopia (red-blind)
#0073DE
Deuteranopia (green-blind)
#417AD7
Tritanopia (blue-blind)
#A8678C
Achromatopsia (no color)
#787878

Design tokens & code

CSS
--color: #ad4ada;
/* rgb */ color: rgb(173, 74, 218);
/* oklch */ color: oklch(60.1% 0.219 313.4);
Tailwind
colors: {
  custom: {
    50: '#c983e6',
    500: '#ad4ada',
    950: '#000000',
  },
}
SCSS
$custom: #ad4ada;
$custom-light: #c983e6;
$custom-dark: #000000;
JSON
{
  "hex": "#ad4ada",
  "rgb": {
    "r": 173,
    "g": 74,
    "b": 218
  },
  "hsl": {
    "h": 281.25,
    "s": 66.055,
    "l": 57.255
  },
  "oklch": {
    "l": 0.60054,
    "c": 0.2189,
    "h": 313.4
  },
  "luminance": 0.18844
}

Semantic roles & 50–950 ramp

primary
#AD4ADA
secondary
#B5DDA3
accent
#E93F74
background
#FCF8FE
surface
#F9EFFC
border
#D2CAD5
text
#140B16
muted
#827C84

Preview Lab

Preview with #AD4ADA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD4ADA Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva