#AD4AC4#AD4AC4

#AD4AC4 is a mid, vivid purple. Relative luminance 0.178; OKLCH L 58.7% C 0.198 H 319.6°. Best body text is #FFFFFF at 4.61:1 contrast (WCAG AA passes).

Color values

HEX	#AD4AC4
RGB	rgb(173, 74, 196)
HSL	hsl(289, 51%, 53%)
HSV	hsv(289, 62%, 77%)
CMYK	cmyk(11.7%, 62.2%, 0%, 23.1%)
CIE-LAB	lab(49.21, 57.99, -45.95)
CIE-LCH	lch(49.21, 73.99, 321.61°)
OKLab	oklab(58.71% 0.1509 -0.1283)
OKLCH	oklch(58.71% 0.198 319.6)
XYZ	xyz(29.6449, 17.7687, 54.0820)
Luminance	0.1777 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4AC4 #61C44A

analogous

#704AC4 #AD4AC4 #C44A9E

triadic

#AD4AC4 #C4AD4A #4AC4AD

tetradic

#AD4AC4 #C4704A #61C44A #4A9EC4

square

#AD4AC4 #C4704A #61C44A #4A9EC4

split-complementary

#AD4AC4 #9EC44A #4AC470

monochromatic

#61246F #89339D #AD4AC4 #C278D3 #D7A6E2

Accessibility & contrast

On white

4.61

#AD4AC4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.55

#AD4AC4 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4AC4

4.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4AC4	#FFFFFF	#000000	##FFFFFF
##AD4AC4	1.00	4.61	4.55	4.61
#FFFFFF	4.61	1.00	21.00	1.00
#000000	4.55	21.00	1.00	21.00
##FFFFFF	4.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#296EC8

Deuteranopia (green-blind)

#5378C1

Tritanopia (blue-blind)

#AE5E80

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #ad4ac4;
/* rgb */ color: rgb(173, 74, 196);
/* oklch */ color: oklch(58.7% 0.198 319.6);

Tailwind

colors: {
  custom: {
    50: '#c883d6',
    500: '#ad4ac4',
    950: '#000000',
  },
}

SCSS

$custom: #ad4ac4;
$custom-light: #c883d6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4ac4",
  "rgb": {
    "r": 173,
    "g": 74,
    "b": 196
  },
  "hsl": {
    "h": 288.689,
    "s": 50.833,
    "l": 52.941
  },
  "oklch": {
    "l": 0.58708,
    "c": 0.19801,
    "h": 319.6
  },
  "luminance": 0.17767
}

Semantic roles & 50–950 ramp

primary

#AD4AC4

secondary

#A4CF9B

accent

#DA4D68

background

#FCF8FD

surface

#F9EFFA

border

#D2CAD3

text

#130B14

muted

#827C83

Preview Lab

Preview with #AD4AC4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →