#AD4AC3#AD4AC3

#AD4AC3 is a mid, vivid purple. Relative luminance 0.177; OKLCH L 58.6% C 0.197 H 319.9°. Best body text is #FFFFFF at 4.62:1 contrast (WCAG AA passes).

Color values

HEX	#AD4AC3
RGB	rgb(173, 74, 195)
HSL	hsl(289, 50%, 53%)
HSV	hsv(289, 62%, 76%)
CMYK	cmyk(11.3%, 62.1%, 0%, 23.5%)
CIE-LAB	lab(49.16, 57.79, -45.46)
CIE-LCH	lch(49.16, 73.53, 321.81°)
OKLab	oklab(58.65% 0.1508 -0.1268)
OKLCH	oklch(58.65% 0.197 319.9)
XYZ	xyz(29.5315, 17.7233, 53.4846)
Luminance	0.1772 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4AC3 #60C34A

analogous

#714AC3 #AD4AC3 #C34A9C

triadic

#AD4AC3 #C3AD4A #4AC3AD

tetradic

#AD4AC3 #C3714A #60C34A #4A9CC3

square

#AD4AC3 #C3714A #60C34A #4A9CC3

split-complementary

#AD4AC3 #9CC34A #4AC371

monochromatic

#61246E #89349C #AD4AC3 #C278D2 #D7A6E1

Accessibility & contrast

On white

4.62

#AD4AC3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.54

#AD4AC3 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4AC3

4.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4AC3	#FFFFFF	#000000	##FFFFFF
##AD4AC3	1.00	4.62	4.54	4.62
#FFFFFF	4.62	1.00	21.00	1.00
#000000	4.54	21.00	1.00	21.00
##FFFFFF	4.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B6EC7

Deuteranopia (green-blind)

#5478C0

Tritanopia (blue-blind)

#AE5E80

Achromatopsia (no color)

#757575

Design tokens & code

CSS

--color: #ad4ac3;
/* rgb */ color: rgb(173, 74, 195);
/* oklch */ color: oklch(58.6% 0.197 319.9);

Tailwind

colors: {
  custom: {
    50: '#c883d6',
    500: '#ad4ac3',
    950: '#000000',
  },
}

SCSS

$custom: #ad4ac3;
$custom-light: #c883d6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4ac3",
  "rgb": {
    "r": 173,
    "g": 74,
    "b": 195
  },
  "hsl": {
    "h": 289.091,
    "s": 50.207,
    "l": 52.745
  },
  "oklch": {
    "l": 0.58649,
    "c": 0.19707,
    "h": 319.9
  },
  "luminance": 0.17722
}

Semantic roles & 50–950 ramp

primary

#AD4AC3

secondary

#A4CF9A

accent

#DA4E67

background

#FCF8FD

surface

#F9EFFA

border

#D2CAD3

text

#130B14

muted

#827C83

Preview Lab

Preview with #AD4AC3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →