#AD4AAA#AD4AAA

#AD4AAA is a mid, vivid purple. Relative luminance 0.167; OKLCH L 57.3% C 0.174 H 328.7°. Best body text is #FFFFFF at 4.84:1 contrast (WCAG AA passes).

Color values

HEX	#AD4AAA
RGB	rgb(173, 74, 170)
HSL	hsl(302, 40%, 48%)
HSV	hsv(302, 57%, 68%)
CMYK	cmyk(0%, 57.2%, 1.7%, 32.2%)
CIE-LAB	lab(47.86, 53.17, -32.92)
CIE-LCH	lch(47.86, 62.53, 328.23°)
OKLab	oklab(57.28% 0.1491 -0.0905)
OKLCH	oklch(57.28% 0.174 328.7)
XYZ	xyz(26.9377, 16.6858, 39.8243)
Luminance	0.1668 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4AAA #4AAD4D

analogous

#7E4AAD #AD4AAA #AD4A78

triadic

#AD4AAA #AAAD4A #4AAAAD

tetradic

#AD4AAA #AD7E4A #4AAD4D #4A78AD

square

#AD4AAA #AD7E4A #4AAD4D #4A78AD

split-complementary

#AD4AAA #78AD4A #4AAD7E

monochromatic

#572556 #823880 #AD4AAA #C372C0 #D59DD3

Accessibility & contrast

On white

4.84

#AD4AAA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.34

#AD4AAA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4AAA

4.84:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4AAA	#FFFFFF	#000000	##FFFFFF
##AD4AAA	1.00	4.84	4.34	4.84
#FFFFFF	4.84	1.00	21.00	1.00
#000000	4.34	21.00	1.00	21.00
##FFFFFF	4.84	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4169AD

Deuteranopia (green-blind)

#6176A7

Tritanopia (blue-blind)

#B25573

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #ad4aaa;
/* rgb */ color: rgb(173, 74, 170);
/* oklch */ color: oklch(57.3% 0.174 328.7);

Tailwind

colors: {
  custom: {
    50: '#c882c3',
    500: '#ad4aaa',
    950: '#000000',
  },
}

SCSS

$custom: #ad4aaa;
$custom-light: #c882c3;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4aaa",
  "rgb": {
    "r": 173,
    "g": 74,
    "b": 170
  },
  "hsl": {
    "h": 301.818,
    "s": 40.081,
    "l": 48.431
  },
  "oklch": {
    "l": 0.57284,
    "c": 0.17442,
    "h": 328.7
  },
  "luminance": 0.16684
}

Semantic roles & 50–950 ramp

primary

#AD4AAA

secondary

#91C193

accent

#D05B58

background

#FCF8FC

surface

#F9EFF8

border

#D2CAD1

text

#130B12

muted

#827C81

Preview Lab

Preview with #AD4AAA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →