#AD4AA4#AD4AA4

#AD4AA4 is a mid, vivid purple. Relative luminance 0.165; OKLCH L 57.0% C 0.169 H 331.2°. Best body text is #FFFFFF at 4.89:1 contrast (WCAG AA passes).

Color values

HEX#AD4AA4
RGBrgb(173, 74, 164)
HSLhsl(305, 40%, 48%)
HSVhsv(305, 57%, 68%)
CMYKcmyk(0%, 57.2%, 5.2%, 32.2%)
CIE-LABlab(47.58, 52.12, -29.83)
CIE-LCHlch(47.58, 60.05, 330.22°)
OKLaboklab(56.98% 0.1483 -0.0816)
OKLCHoklch(56.98% 0.169 331.2)
XYZxyz(26.3831, 16.4639, 36.9030)
Luminance0.1646 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD4AA4 #4AAD53
analogous
#844AAD #AD4AA4 #AD4A72
triadic
#AD4AA4 #A4AD4A #4AA4AD
tetradic
#AD4AA4 #AD844A #4AAD53 #4A72AD
square
#AD4AA4 #AD844A #4AAD53 #4A72AD
split-complementary
#AD4AA4 #72AD4A #4AAD84
monochromatic
#572553 #82387B #AD4AA4 #C372BB #D59DD0

Accessibility & contrast

On white

4.89
#AD4AA4 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.29
#AD4AA4 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4AA4
4.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD4AA4#FFFFFF#000000##FFFFFF
##AD4AA41.004.894.294.89
#FFFFFF4.891.0021.001.00
#0000004.2921.001.0021.00
##FFFFFF4.891.0021.001.00

Color blindness preview

Protanopia (red-blind)
#4568A7
Deuteranopia (green-blind)
#6476A1
Tritanopia (blue-blind)
#B35370
Achromatopsia (no color)
#717171

Design tokens & code

CSS
--color: #ad4aa4;
/* rgb */ color: rgb(173, 74, 164);
/* oklch */ color: oklch(57.0% 0.169 331.2);
Tailwind
colors: {
  custom: {
    50: '#c882bf',
    500: '#ad4aa4',
    950: '#000000',
  },
}
SCSS
$custom: #ad4aa4;
$custom-light: #c882bf;
$custom-dark: #000000;
JSON
{
  "hex": "#ad4aa4",
  "rgb": {
    "r": 173,
    "g": 74,
    "b": 164
  },
  "hsl": {
    "h": 305.455,
    "s": 40.081,
    "l": 48.431
  },
  "oklch": {
    "l": 0.56982,
    "c": 0.16928,
    "h": 331.2
  },
  "luminance": 0.16462
}

Semantic roles & 50–950 ramp

primary
#AD4AA4
secondary
#91C196
accent
#D06358
background
#FCF8FB
surface
#F9EFF7
border
#D2CAD0
text
#130B12
muted
#827C81

Preview Lab

Preview with #AD4AA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD4AA4 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva