#AD4AA4#AD4AA4

#AD4AA4 is a mid, vivid purple. Relative luminance 0.165; OKLCH L 57.0% C 0.169 H 331.2°. Best body text is #FFFFFF at 4.89:1 contrast (WCAG AA passes).

Color values

HEX	#AD4AA4
RGB	rgb(173, 74, 164)
HSL	hsl(305, 40%, 48%)
HSV	hsv(305, 57%, 68%)
CMYK	cmyk(0%, 57.2%, 5.2%, 32.2%)
CIE-LAB	lab(47.58, 52.12, -29.83)
CIE-LCH	lch(47.58, 60.05, 330.22°)
OKLab	oklab(56.98% 0.1483 -0.0816)
OKLCH	oklch(56.98% 0.169 331.2)
XYZ	xyz(26.3831, 16.4639, 36.9030)
Luminance	0.1646 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4AA4 #4AAD53

analogous

#844AAD #AD4AA4 #AD4A72

triadic

#AD4AA4 #A4AD4A #4AA4AD

tetradic

#AD4AA4 #AD844A #4AAD53 #4A72AD

square

#AD4AA4 #AD844A #4AAD53 #4A72AD

split-complementary

#AD4AA4 #72AD4A #4AAD84

monochromatic

#572553 #82387B #AD4AA4 #C372BB #D59DD0

Accessibility & contrast

On white

4.89

#AD4AA4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.29

#AD4AA4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4AA4

4.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4AA4	#FFFFFF	#000000	##FFFFFF
##AD4AA4	1.00	4.89	4.29	4.89
#FFFFFF	4.89	1.00	21.00	1.00
#000000	4.29	21.00	1.00	21.00
##FFFFFF	4.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4568A7

Deuteranopia (green-blind)

#6476A1

Tritanopia (blue-blind)

#B35370

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #ad4aa4;
/* rgb */ color: rgb(173, 74, 164);
/* oklch */ color: oklch(57.0% 0.169 331.2);

Tailwind

colors: {
  custom: {
    50: '#c882bf',
    500: '#ad4aa4',
    950: '#000000',
  },
}

SCSS

$custom: #ad4aa4;
$custom-light: #c882bf;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4aa4",
  "rgb": {
    "r": 173,
    "g": 74,
    "b": 164
  },
  "hsl": {
    "h": 305.455,
    "s": 40.081,
    "l": 48.431
  },
  "oklch": {
    "l": 0.56982,
    "c": 0.16928,
    "h": 331.2
  },
  "luminance": 0.16462
}

Semantic roles & 50–950 ramp

primary

#AD4AA4

secondary

#91C196

accent

#D06358

background

#FCF8FB

surface

#F9EFF7

border

#D2CAD0

text

#130B12

muted

#827C81

Preview Lab

Preview with #AD4AA4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →