#AD4A7D#AD4A7D

#AD4A7D is a mid, vivid pink. Relative luminance 0.153; OKLCH L 55.3% C 0.141 H 350.6°. Best body text is #FFFFFF at 5.18:1 contrast (WCAG AA passes).

Color values

HEX	#AD4A7D
RGB	rgb(173, 74, 125)
HSL	hsl(329, 40%, 48%)
HSV	hsv(329, 57%, 68%)
CMYK	cmyk(0%, 57.2%, 27.7%, 32.2%)
CIE-LAB	lab(45.99, 46.09, -8.87)
CIE-LCH	lch(45.99, 46.93, 349.10°)
OKLab	oklab(55.29% 0.1395 -0.023)
OKLCH	oklch(55.29% 0.141 350.6)
XYZ	xyz(23.3849, 15.2647, 21.1129)
Luminance	0.1526 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4A7D #4AAD7A

analogous

#AB4AAD #AD4A7D #AD4A4B

triadic

#AD4A7D #7DAD4A #4A7DAD

tetradic

#AD4A7D #ADAB4A #4AAD7A #4A4BAD

square

#AD4A7D #ADAB4A #4AAD7A #4A4BAD

split-complementary

#AD4A7D #4BAD4A #4AADAB

monochromatic

#57253F #82385E #AD4A7D #C3729B #D59DBA

Accessibility & contrast

On white

5.18

#AD4A7D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.05

#AD4A7D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4A7D

5.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4A7D	#FFFFFF	#000000	##FFFFFF
##AD4A7D	1.00	5.18	4.05	5.18
#FFFFFF	5.18	1.00	21.00	1.00
#000000	4.05	21.00	1.00	21.00
##FFFFFF	5.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#56627F

Deuteranopia (green-blind)

#71737B

Tritanopia (blue-blind)

#B9465E

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #ad4a7d;
/* rgb */ color: rgb(173, 74, 125);
/* oklch */ color: oklch(55.3% 0.141 350.6);

Tailwind

colors: {
  custom: {
    50: '#c881a2',
    500: '#ad4a7d',
    950: '#000000',
  },
}

SCSS

$custom: #ad4a7d;
$custom-light: #c881a2;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4a7d",
  "rgb": {
    "r": 173,
    "g": 74,
    "b": 125
  },
  "hsl": {
    "h": 329.091,
    "s": 40.081,
    "l": 48.431
  },
  "oklch": {
    "l": 0.55294,
    "c": 0.14139,
    "h": 350.6
  },
  "luminance": 0.15262
}

Semantic roles & 50–950 ramp

primary

#AD4A7D

secondary

#91C1A9

accent

#D09258

background

#FCF8FA

surface

#F9EFF3

border

#D2CACD

text

#130B0F

muted

#827C7F

Preview Lab

Preview with #AD4A7D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →