#AD4A30#AD4A30

#AD4A30 is a mid, vivid red. Relative luminance 0.140; OKLCH L 53.4% C 0.136 H 35.7°. Best body text is #FFFFFF at 5.53:1 contrast (WCAG AA passes).

Color values

HEX	#AD4A30
RGB	rgb(173, 74, 48)
HSL	hsl(12, 57%, 43%)
HSV	hsv(12, 72%, 68%)
CMYK	cmyk(0%, 57.2%, 72.3%, 32.2%)
CIE-LAB	lab(44.23, 38.86, 35.04)
CIE-LCH	lch(44.23, 52.33, 42.04°)
OKLab	oklab(53.39% 0.1105 0.0795)
OKLCH	oklch(53.39% 0.136 35.7)
XYZ	xyz(20.2179, 13.9978, 4.4329)
Luminance	0.1399 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4A30 #3093AD

analogous

#AD3054 #AD4A30 #AD8830

triadic

#AD4A30 #30AD4A #4A30AD

tetradic

#AD4A30 #54AD30 #3093AD #8830AD

square

#AD4A30 #54AD30 #3093AD #8830AD

split-complementary

#AD4A30 #30AD88 #3054AD

monochromatic

#4D2115 #7D3623 #AD4A30 #CE674D #DB907D

Accessibility & contrast

On white

5.53

#AD4A30 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.80

#AD4A30 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4A30

5.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4A30	#FFFFFF	#000000	##FFFFFF
##AD4A30	1.00	5.53	3.80	5.53
#FFFFFF	5.53	1.00	21.00	1.00
#000000	3.80	21.00	1.00	21.00
##FFFFFF	5.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#655B2D

Deuteranopia (green-blind)

#7D712D

Tritanopia (blue-blind)

#BE3544

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad4a30;
/* rgb */ color: rgb(173, 74, 48);
/* oklch */ color: oklch(53.4% 0.136 35.7);

Tailwind

colors: {
  custom: {
    50: '#cc8069',
    500: '#ad4a30',
    950: '#000000',
  },
}

SCSS

$custom: #ad4a30;
$custom-light: #cc8069;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4a30",
  "rgb": {
    "r": 173,
    "g": 74,
    "b": 48
  },
  "hsl": {
    "h": 12.48,
    "s": 56.561,
    "l": 43.333
  },
  "oklch": {
    "l": 0.53393,
    "c": 0.13611,
    "h": 35.7
  },
  "luminance": 0.13995
}

Semantic roles & 50–950 ramp

primary

#AD4A30

secondary

#75B3C3

accent

#C0E048

background

#FDF7F6

surface

#FAEEEB

border

#D3C9C6

text

#150A06

muted

#837C7A

Preview Lab

Preview with #AD4A30

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →