#AD49DA#AD49DA

#AD49DA is a mid, highly saturated purple. Relative luminance 0.187; OKLCH L 59.9% C 0.220 H 313.5°. Best body text is #000000 at 4.74:1 contrast (WCAG AA passes).

Color values

HEX	#AD49DA
RGB	rgb(173, 73, 218)
HSL	hsl(281, 66%, 57%)
HSV	hsv(281, 67%, 85%)
CMYK	cmyk(20.6%, 66.5%, 0%, 14.5%)
CIE-LAB	lab(50.35, 62.82, -56.75)
CIE-LCH	lch(50.35, 84.66, 317.91°)
OKLab	oklab(59.94% 0.1514 -0.1598)
OKLCH	oklch(59.94% 0.22 313.5)
XYZ	xyz(32.2688, 18.7123, 68.2281)
Luminance	0.1871 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD49DA #76DA49

analogous

#6449DA #AD49DA #DA49BF

triadic

#AD49DA #DAAD49 #49DAAD

tetradic

#AD49DA #DA6449 #76DA49 #49BFDA

square

#AD49DA #DA6449 #76DA49 #49BFDA

split-complementary

#AD49DA #BFDA49 #49DA64

monochromatic

#691C8C #9027BF #AD49DA #C47CE4 #DBAFEF

Accessibility & contrast

On white

4.43

#AD49DA on #FFFFFF

AA ✗AA large ✓AAA ✗

On black

4.74

#AD49DA on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #AD49DA

4.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD49DA	#FFFFFF	#000000	##000000
##AD49DA	1.00	4.43	4.74	4.74
#FFFFFF	4.43	1.00	21.00	21.00
#000000	4.74	21.00	1.00	1.00
##000000	4.74	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#0072DE

Deuteranopia (green-blind)

#407AD7

Tritanopia (blue-blind)

#A9668C

Achromatopsia (no color)

#787878

Design tokens & code

CSS

--color: #ad49da;
/* rgb */ color: rgb(173, 73, 218);
/* oklch */ color: oklch(59.9% 0.220 313.5);

Tailwind

colors: {
  custom: {
    50: '#c983e6',
    500: '#ad49da',
    950: '#000000',
  },
}

SCSS

$custom: #ad49da;
$custom-light: #c983e6;
$custom-dark: #000000;

JSON

{
  "hex": "#ad49da",
  "rgb": {
    "r": 173,
    "g": 73,
    "b": 218
  },
  "hsl": {
    "h": 281.379,
    "s": 66.21,
    "l": 57.059
  },
  "oklch": {
    "l": 0.59941,
    "c": 0.22017,
    "h": 313.5
  },
  "luminance": 0.18711
}

Semantic roles & 50–950 ramp

primary

#AD49DA

secondary

#B4DDA2

accent

#E93F74

background

#FCF8FE

surface

#F9EFFC

border

#D2CAD5

text

#140B16

muted

#827C84

Preview Lab

Preview with #AD49DA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →