#AD49BF#AD49BF

#AD49BF is a mid, vivid purple. Relative luminance 0.174; OKLCH L 58.3% C 0.195 H 321.3°. Best body text is #FFFFFF at 4.69:1 contrast (WCAG AA passes).

Color values

HEX	#AD49BF
RGB	rgb(173, 73, 191)
HSL	hsl(291, 48%, 52%)
HSV	hsv(291, 62%, 75%)
CMYK	cmyk(9.4%, 61.8%, 0%, 25.1%)
CIE-LAB	lab(48.78, 57.48, -43.75)
CIE-LCH	lch(48.78, 72.24, 322.72°)
OKLab	oklab(58.3% 0.1519 -0.1218)
OKLCH	oklch(58.3% 0.195 321.3)
XYZ	xyz(29.0190, 17.4123, 51.1125)
Luminance	0.1741 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD49BF #5BBF49

analogous

#7249BF #AD49BF #BF4996

triadic

#AD49BF #BFAD49 #49BFAD

tetradic

#AD49BF #BF7249 #5BBF49 #4996BF

square

#AD49BF #BF7249 #5BBF49 #4996BF

split-complementary

#AD49BF #96BF49 #49BF72

monochromatic

#5E2569 #873596 #AD49BF #C176CF #D6A4DF

Accessibility & contrast

On white

4.69

#AD49BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.48

#AD49BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD49BF

4.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD49BF	#FFFFFF	#000000	##FFFFFF
##AD49BF	1.00	4.69	4.48	4.69
#FFFFFF	4.69	1.00	21.00	1.00
#000000	4.48	21.00	1.00	21.00
##FFFFFF	4.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2E6DC3

Deuteranopia (green-blind)

#5678BC

Tritanopia (blue-blind)

#AF5C7D

Achromatopsia (no color)

#747474

Design tokens & code

CSS

--color: #ad49bf;
/* rgb */ color: rgb(173, 73, 191);
/* oklch */ color: oklch(58.3% 0.195 321.3);

Tailwind

colors: {
  custom: {
    50: '#c882d3',
    500: '#ad49bf',
    950: '#000000',
  },
}

SCSS

$custom: #ad49bf;
$custom-light: #c882d3;
$custom-dark: #000000;

JSON

{
  "hex": "#ad49bf",
  "rgb": {
    "r": 173,
    "g": 73,
    "b": 191
  },
  "hsl": {
    "h": 290.847,
    "s": 47.967,
    "l": 51.765
  },
  "oklch": {
    "l": 0.583,
    "c": 0.19476,
    "h": 321.3
  },
  "luminance": 0.17411
}

Semantic roles & 50–950 ramp

primary

#AD49BF

secondary

#A0CC98

accent

#D85065

background

#FCF8FD

surface

#F9EFFA

border

#D2CAD3

text

#130B14

muted

#827C83

Preview Lab

Preview with #AD49BF

Body copy rendered with the generated semantic roles for this colour.

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