#AD49B2#AD49B2

#AD49B2 is a mid, vivid purple. Relative luminance 0.169; OKLCH L 57.6% C 0.183 H 325.7°. Best body text is #FFFFFF at 4.80:1 contrast (WCAG AA passes).

Color values

HEX	#AD49B2
RGB	rgb(173, 73, 178)
HSL	hsl(297, 42%, 49%)
HSV	hsv(297, 59%, 70%)
CMYK	cmyk(2.8%, 59%, 0%, 30.2%)
CIE-LAB	lab(48.09, 55.06, -37.26)
CIE-LCH	lch(48.09, 66.48, 325.91°)
OKLab	oklab(57.58% 0.1512 -0.103)
OKLCH	oklch(57.58% 0.183 325.7)
XYZ	xyz(27.6514, 16.8653, 43.9097)
Luminance	0.1686 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD49B2 #4EB249

analogous

#7949B2 #AD49B2 #B24983

triadic

#AD49B2 #B2AD49 #49B2AD

tetradic

#AD49B2 #B27949 #4EB249 #4983B2

square

#AD49B2 #B27949 #4EB249 #4983B2

split-complementary

#AD49B2 #83B249 #49B279

monochromatic

#59255B #833787 #AD49B2 #C273C5 #D59ED7

Accessibility & contrast

On white

4.80

#AD49B2 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.37

#AD49B2 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD49B2

4.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD49B2	#FFFFFF	#000000	##FFFFFF
##AD49B2	1.00	4.80	4.37	4.80
#FFFFFF	4.80	1.00	21.00	1.00
#000000	4.37	21.00	1.00	21.00
##FFFFFF	4.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3A6AB5

Deuteranopia (green-blind)

#5D77AF

Tritanopia (blue-blind)

#B15777

Achromatopsia (no color)

#727272

Design tokens & code

CSS

--color: #ad49b2;
/* rgb */ color: rgb(173, 73, 178);
/* oklch */ color: oklch(57.6% 0.183 325.7);

Tailwind

colors: {
  custom: {
    50: '#c882c9',
    500: '#ad49b2',
    950: '#000000',
  },
}

SCSS

$custom: #ad49b2;
$custom-light: #c882c9;
$custom-dark: #000000;

JSON

{
  "hex": "#ad49b2",
  "rgb": {
    "r": 173,
    "g": 73,
    "b": 178
  },
  "hsl": {
    "h": 297.143,
    "s": 41.833,
    "l": 49.216
  },
  "oklch": {
    "l": 0.57579,
    "c": 0.18295,
    "h": 325.7
  },
  "luminance": 0.16864
}

Semantic roles & 50–950 ramp

primary

#AD49B2

secondary

#95C493

accent

#D2565C

background

#FCF8FC

surface

#F9EFF8

border

#D2CAD1

text

#130B13

muted

#827C82

Preview Lab

Preview with #AD49B2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →