#AD49B2#AD49B2

#AD49B2 is a mid, vivid purple. Relative luminance 0.169; OKLCH L 57.6% C 0.183 H 325.7°. Best body text is #FFFFFF at 4.80:1 contrast (WCAG AA passes).

Color values

HEX#AD49B2
RGBrgb(173, 73, 178)
HSLhsl(297, 42%, 49%)
HSVhsv(297, 59%, 70%)
CMYKcmyk(2.8%, 59%, 0%, 30.2%)
CIE-LABlab(48.09, 55.06, -37.26)
CIE-LCHlch(48.09, 66.48, 325.91°)
OKLaboklab(57.58% 0.1512 -0.103)
OKLCHoklch(57.58% 0.183 325.7)
XYZxyz(27.6514, 16.8653, 43.9097)
Luminance0.1686 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#AD49B2 #4EB249
analogous
#7949B2 #AD49B2 #B24983
triadic
#AD49B2 #B2AD49 #49B2AD
tetradic
#AD49B2 #B27949 #4EB249 #4983B2
square
#AD49B2 #B27949 #4EB249 #4983B2
split-complementary
#AD49B2 #83B249 #49B279
monochromatic
#59255B #833787 #AD49B2 #C273C5 #D59ED7

Accessibility & contrast

On white

4.80
#AD49B2 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

4.37
#AD49B2 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD49B2
4.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##AD49B2#FFFFFF#000000##FFFFFF
##AD49B21.004.804.374.80
#FFFFFF4.801.0021.001.00
#0000004.3721.001.0021.00
##FFFFFF4.801.0021.001.00

Color blindness preview

Protanopia (red-blind)
#3A6AB5
Deuteranopia (green-blind)
#5D77AF
Tritanopia (blue-blind)
#B15777
Achromatopsia (no color)
#727272

Design tokens & code

CSS
--color: #ad49b2;
/* rgb */ color: rgb(173, 73, 178);
/* oklch */ color: oklch(57.6% 0.183 325.7);
Tailwind
colors: {
  custom: {
    50: '#c882c9',
    500: '#ad49b2',
    950: '#000000',
  },
}
SCSS
$custom: #ad49b2;
$custom-light: #c882c9;
$custom-dark: #000000;
JSON
{
  "hex": "#ad49b2",
  "rgb": {
    "r": 173,
    "g": 73,
    "b": 178
  },
  "hsl": {
    "h": 297.143,
    "s": 41.833,
    "l": 49.216
  },
  "oklch": {
    "l": 0.57579,
    "c": 0.18295,
    "h": 325.7
  },
  "luminance": 0.16864
}

Semantic roles & 50–950 ramp

primary
#AD49B2
secondary
#95C493
accent
#D2565C
background
#FCF8FC
surface
#F9EFF8
border
#D2CAD1
text
#130B13
muted
#827C82

Preview Lab

Preview with #AD49B2

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#AD49B2 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva