#AD49AA#AD49AA

#AD49AA is a mid, vivid purple. Relative luminance 0.166; OKLCH L 57.2% C 0.176 H 328.8°. Best body text is #FFFFFF at 4.87:1 contrast (WCAG AA passes).

Color values

HEX	#AD49AA
RGB	rgb(173, 73, 170)
HSL	hsl(302, 41%, 48%)
HSV	hsv(302, 58%, 68%)
CMYK	cmyk(0%, 57.8%, 1.7%, 32.2%)
CIE-LAB	lab(47.69, 53.63, -33.19)
CIE-LCH	lch(47.69, 63.07, 328.25°)
OKLab	oklab(57.16% 0.1504 -0.0913)
OKLCH	oklch(57.16% 0.176 328.8)
XYZ	xyz(26.8715, 16.5533, 39.8022)
Luminance	0.1655 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD49AA #49AD4C

analogous

#7E49AD #AD49AA #AD4978

triadic

#AD49AA #AAAD49 #49AAAD

tetradic

#AD49AA #AD7E49 #49AD4C #4978AD

square

#AD49AA #AD7E49 #49AD4C #4978AD

split-complementary

#AD49AA #78AD49 #49AD7E

monochromatic

#572555 #823780 #AD49AA #C370C0 #D59BD3

Accessibility & contrast

On white

4.87

#AD49AA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.31

#AD49AA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD49AA

4.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD49AA	#FFFFFF	#000000	##FFFFFF
##AD49AA	1.00	4.87	4.31	4.87
#FFFFFF	4.87	1.00	21.00	1.00
#000000	4.31	21.00	1.00	21.00
##FFFFFF	4.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4069AD

Deuteranopia (green-blind)

#6176A7

Tritanopia (blue-blind)

#B25473

Achromatopsia (no color)

#717171

Design tokens & code

CSS

--color: #ad49aa;
/* rgb */ color: rgb(173, 73, 170);
/* oklch */ color: oklch(57.2% 0.176 328.8);

Tailwind

colors: {
  custom: {
    50: '#c881c3',
    500: '#ad49aa',
    950: '#000000',
  },
}

SCSS

$custom: #ad49aa;
$custom-light: #c881c3;
$custom-dark: #000000;

JSON

{
  "hex": "#ad49aa",
  "rgb": {
    "r": 173,
    "g": 73,
    "b": 170
  },
  "hsl": {
    "h": 301.8,
    "s": 40.65,
    "l": 48.235
  },
  "oklch": {
    "l": 0.5716,
    "c": 0.17593,
    "h": 328.8
  },
  "luminance": 0.16552
}

Semantic roles & 50–950 ramp

primary

#AD49AA

secondary

#90C192

accent

#D15B57

background

#FCF8FC

surface

#F9EFF8

border

#D2CAD1

text

#130B12

muted

#827C81

Preview Lab

Preview with #AD49AA

Body copy rendered with the generated semantic roles for this colour.

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