#AD4994#AD4994

#AD4994 is a mid, vivid pink. Relative luminance 0.158; OKLCH L 56.1% C 0.158 H 338.3°. Best body text is #FFFFFF at 5.05:1 contrast (WCAG AA passes).

Color values

HEX	#AD4994
RGB	rgb(173, 73, 148)
HSL	hsl(315, 41%, 48%)
HSV	hsv(315, 58%, 68%)
CMYK	cmyk(0%, 57.8%, 14.5%, 32.2%)
CIE-LAB	lab(46.70, 49.95, -21.67)
CIE-LCH	lch(46.70, 54.45, 336.54°)
OKLab	oklab(56.1% 0.1468 -0.0584)
OKLCH	oklch(56.1% 0.158 338.3)
XYZ	xyz(24.9618, 15.7894, 29.7442)
Luminance	0.1579 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4994 #49AD62

analogous

#9449AD #AD4994 #AD4962

triadic

#AD4994 #94AD49 #4994AD

tetradic

#AD4994 #AD9449 #49AD62 #4962AD

square

#AD4994 #AD9449 #49AD62 #4962AD

split-complementary

#AD4994 #62AD49 #49AD94

monochromatic

#57254A #82376F #AD4994 #C370AE #D59BC7

Accessibility & contrast

On white

5.05

#AD4994 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.16

#AD4994 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4994

5.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4994	#FFFFFF	#000000	##FFFFFF
##AD4994	1.00	5.05	4.16	5.05
#FFFFFF	5.05	1.00	21.00	1.00
#000000	4.16	21.00	1.00	21.00
##FFFFFF	5.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C6596

Deuteranopia (green-blind)

#6A7491

Tritanopia (blue-blind)

#B64C68

Achromatopsia (no color)

#6F6F6F

Design tokens & code

CSS

--color: #ad4994;
/* rgb */ color: rgb(173, 73, 148);
/* oklch */ color: oklch(56.1% 0.158 338.3);

Tailwind

colors: {
  custom: {
    50: '#c881b3',
    500: '#ad4994',
    950: '#000000',
  },
}

SCSS

$custom: #ad4994;
$custom-light: #c881b3;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4994",
  "rgb": {
    "r": 173,
    "g": 73,
    "b": 148
  },
  "hsl": {
    "h": 315,
    "s": 40.65,
    "l": 48.235
  },
  "oklch": {
    "l": 0.56103,
    "c": 0.15804,
    "h": 338.3
  },
  "luminance": 0.15787
}

Semantic roles & 50–950 ramp

primary

#AD4994

secondary

#90C19D

accent

#D17657

background

#FCF8FB

surface

#F9EFF6

border

#D2CAD0

text

#130B11

muted

#827C80

Preview Lab

Preview with #AD4994

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →