#AD4980#AD4980

#AD4980 is a mid, vivid pink. Relative luminance 0.152; OKLCH L 55.3% C 0.145 H 348.7°. Best body text is #FFFFFF at 5.20:1 contrast (WCAG AA passes).

Color values

HEX	#AD4980
RGB	rgb(173, 73, 128)
HSL	hsl(327, 41%, 48%)
HSV	hsv(327, 58%, 68%)
CMYK	cmyk(0%, 57.8%, 26%, 32.2%)
CIE-LAB	lab(45.92, 46.98, -10.80)
CIE-LCH	lch(45.92, 48.21, 347.05°)
OKLab	oklab(55.27% 0.1419 -0.0283)
OKLCH	oklch(55.27% 0.145 348.7)
XYZ	xyz(23.5133, 15.2100, 22.1154)
Luminance	0.1521 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4980 #49AD76

analogous

#A849AD #AD4980 #AD494E

triadic

#AD4980 #80AD49 #4980AD

tetradic

#AD4980 #ADA849 #49AD76 #494EAD

square

#AD4980 #ADA849 #49AD76 #494EAD

split-complementary

#AD4980 #4EAD49 #49ADA8

monochromatic

#572540 #823760 #AD4980 #C3709E #D59BBB

Accessibility & contrast

On white

5.20

#AD4980 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.04

#AD4980 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4980

5.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4980	#FFFFFF	#000000	##FFFFFF
##AD4980	1.00	5.20	4.04	5.20
#FFFFFF	5.20	1.00	21.00	1.00
#000000	4.04	21.00	1.00	21.00
##FFFFFF	5.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#546282

Deuteranopia (green-blind)

#70737E

Tritanopia (blue-blind)

#B8465F

Achromatopsia (no color)

#6D6D6D

Design tokens & code

CSS

--color: #ad4980;
/* rgb */ color: rgb(173, 73, 128);
/* oklch */ color: oklch(55.3% 0.145 348.7);

Tailwind

colors: {
  custom: {
    50: '#c880a4',
    500: '#ad4980',
    950: '#000000',
  },
}

SCSS

$custom: #ad4980;
$custom-light: #c880a4;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4980",
  "rgb": {
    "r": 173,
    "g": 73,
    "b": 128
  },
  "hsl": {
    "h": 327,
    "s": 40.65,
    "l": 48.235
  },
  "oklch": {
    "l": 0.55274,
    "c": 0.14464,
    "h": 348.7
  },
  "luminance": 0.15208
}

Semantic roles & 50–950 ramp

primary

#AD4980

secondary

#90C1A6

accent

#D18E57

background

#FCF8FA

surface

#F9EFF4

border

#D2CACE

text

#130B0F

muted

#827C7F

Preview Lab

Preview with #AD4980

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →