#AD4974#AD4974

#AD4974 is a mid, vivid pink. Relative luminance 0.149; OKLCH L 54.8% C 0.138 H 355.8°. Best body text is #FFFFFF at 5.27:1 contrast (WCAG AA passes).

Color values

HEX	#AD4974
RGB	rgb(173, 73, 116)
HSL	hsl(334, 41%, 48%)
HSV	hsv(334, 58%, 68%)
CMYK	cmyk(0%, 57.8%, 32.9%, 32.2%)
CIE-LAB	lab(45.51, 45.39, -4.11)
CIE-LCH	lch(45.51, 45.57, 354.83°)
OKLab	oklab(54.84% 0.1381 -0.0102)
OKLCH	oklch(54.84% 0.138 355.8)
XYZ	xyz(22.7696, 14.9126, 18.1989)
Luminance	0.1491 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4974 #49AD82

analogous

#AD49A6 #AD4974 #AD5049

triadic

#AD4974 #74AD49 #4974AD

tetradic

#AD4974 #A6AD49 #49AD82 #5049AD

square

#AD4974 #A6AD49 #49AD82 #5049AD

split-complementary

#AD4974 #49AD50 #49A6AD

monochromatic

#57253A #823757 #AD4974 #C37094 #D59BB4

Accessibility & contrast

On white

5.27

#AD4974 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.98

#AD4974 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4974

5.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4974	#FFFFFF	#000000	##FFFFFF
##AD4974	1.00	5.27	3.98	5.27
#FFFFFF	5.27	1.00	21.00	1.00
#000000	3.98	21.00	1.00	21.00
##FFFFFF	5.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#586075

Deuteranopia (green-blind)

#737372

Tritanopia (blue-blind)

#BA425A

Achromatopsia (no color)

#6C6C6C

Design tokens & code

CSS

--color: #ad4974;
/* rgb */ color: rgb(173, 73, 116);
/* oklch */ color: oklch(54.8% 0.138 355.8);

Tailwind

colors: {
  custom: {
    50: '#c9809c',
    500: '#ad4974',
    950: '#000000',
  },
}

SCSS

$custom: #ad4974;
$custom-light: #c9809c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4974",
  "rgb": {
    "r": 173,
    "g": 73,
    "b": 116
  },
  "hsl": {
    "h": 334.2,
    "s": 40.65,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54838,
    "c": 0.13849,
    "h": 355.8
  },
  "luminance": 0.1491
}

Semantic roles & 50–950 ramp

primary

#AD4974

secondary

#90C1AC

accent

#D19C57

background

#FCF8F9

surface

#F9EFF2

border

#D2CACC

text

#140A0E

muted

#827C7E

Preview Lab

Preview with #AD4974

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →