#AD4958#AD4958

#AD4958 is a mid, vivid red. Relative luminance 0.144; OKLCH L 54.0% C 0.131 H 13.4°. Best body text is #FFFFFF at 5.43:1 contrast (WCAG AA passes).

Color values

HEX	#AD4958
RGB	rgb(173, 73, 88)
HSL	hsl(351, 41%, 48%)
HSV	hsv(351, 58%, 68%)
CMYK	cmyk(0%, 57.8%, 49.1%, 32.2%)
CIE-LAB	lab(44.74, 42.27, 11.93)
CIE-LCH	lch(44.74, 43.92, 15.76°)
OKLab	oklab(54% 0.1277 0.0304)
OKLCH	oklch(54% 0.131 13.4)
XYZ	xyz(21.3792, 14.3564, 10.8758)
Luminance	0.1435 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4958 #49AD9E

analogous

#AD498A #AD4958 #AD6C49

triadic

#AD4958 #58AD49 #4958AD

tetradic

#AD4958 #8AAD49 #49AD9E #6C49AD

square

#AD4958 #8AAD49 #49AD9E #6C49AD

split-complementary

#AD4958 #49AD6C #498AAD

monochromatic

#57252C #823742 #AD4958 #C3707D #D59BA4

Accessibility & contrast

On white

5.43

#AD4958 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.87

#AD4958 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4958

5.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4958	#FFFFFF	#000000	##FFFFFF
##AD4958	1.00	5.43	3.87	5.43
#FFFFFF	5.43	1.00	21.00	1.00
#000000	3.87	21.00	1.00	21.00
##FFFFFF	5.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5F5D58

Deuteranopia (green-blind)

#787156

Tritanopia (blue-blind)

#BC3B4F

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad4958;
/* rgb */ color: rgb(173, 73, 88);
/* oklch */ color: oklch(54.0% 0.131 13.4);

Tailwind

colors: {
  custom: {
    50: '#ca8087',
    500: '#ad4958',
    950: '#000000',
  },
}

SCSS

$custom: #ad4958;
$custom-light: #ca8087;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4958",
  "rgb": {
    "r": 173,
    "g": 73,
    "b": 88
  },
  "hsl": {
    "h": 351,
    "s": 40.65,
    "l": 48.235
  },
  "oklch": {
    "l": 0.54004,
    "c": 0.13129,
    "h": 13.4
  },
  "luminance": 0.14354
}

Semantic roles & 50–950 ramp

primary

#AD4958

secondary

#90C1BA

accent

#D1BE57

background

#FCF8F8

surface

#F9EFEF

border

#D2CACA

text

#140A0B

muted

#827C7C

Preview Lab

Preview with #AD4958

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →