#AD4953#AD4953

#AD4953 is a mid, vivid red. Relative luminance 0.143; OKLCH L 53.9% C 0.131 H 16.5°. Best body text is #FFFFFF at 5.45:1 contrast (WCAG AA passes).

Color values

HEX	#AD4953
RGB	rgb(173, 73, 83)
HSL	hsl(354, 41%, 48%)
HSV	hsv(354, 58%, 68%)
CMYK	cmyk(0%, 57.8%, 52%, 32.2%)
CIE-LAB	lab(44.63, 41.81, 14.83)
CIE-LCH	lch(44.63, 44.36, 19.53°)
OKLab	oklab(53.88% 0.1257 0.0373)
OKLCH	oklch(53.88% 0.131 16.5)
XYZ	xyz(21.1791, 14.2764, 9.8222)
Luminance	0.1427 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4953 #49ADA3

analogous

#AD4985 #AD4953 #AD7149

triadic

#AD4953 #53AD49 #4953AD

tetradic

#AD4953 #85AD49 #49ADA3 #7149AD

square

#AD4953 #85AD49 #49ADA3 #7149AD

split-complementary

#AD4953 #49AD71 #4985AD

monochromatic

#57252A #82373E #AD4953 #C37079 #D59BA1

Accessibility & contrast

On white

5.45

#AD4953 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.85

#AD4953 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4953

5.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4953	#FFFFFF	#000000	##FFFFFF
##AD4953	1.00	5.45	3.85	5.45
#FFFFFF	5.45	1.00	21.00	1.00
#000000	3.85	21.00	1.00	21.00
##FFFFFF	5.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#605D53

Deuteranopia (green-blind)

#797151

Tritanopia (blue-blind)

#BC3A4D

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #ad4953;
/* rgb */ color: rgb(173, 73, 83);
/* oklch */ color: oklch(53.9% 0.131 16.5);

Tailwind

colors: {
  custom: {
    50: '#ca8083',
    500: '#ad4953',
    950: '#000000',
  },
}

SCSS

$custom: #ad4953;
$custom-light: #ca8083;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4953",
  "rgb": {
    "r": 173,
    "g": 73,
    "b": 83
  },
  "hsl": {
    "h": 354,
    "s": 40.65,
    "l": 48.235
  },
  "oklch": {
    "l": 0.53882,
    "c": 0.13112,
    "h": 16.5
  },
  "luminance": 0.14274
}

Semantic roles & 50–950 ramp

primary

#AD4953

secondary

#90C1BC

accent

#D1C457

background

#FDF8F8

surface

#FAEFEF

border

#D3CACA

text

#140A0A

muted

#837C7C

Preview Lab

Preview with #AD4953

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →