#AD4950#AD4950

#AD4950 is a mid, vivid red. Relative luminance 0.142; OKLCH L 53.8% C 0.131 H 18.4°. Best body text is #FFFFFF at 5.46:1 contrast (WCAG AA passes).

Color values

HEX	#AD4950
RGB	rgb(173, 73, 80)
HSL	hsl(356, 41%, 48%)
HSV	hsv(356, 58%, 68%)
CMYK	cmyk(0%, 57.8%, 53.8%, 32.2%)
CIE-LAB	lab(44.56, 41.54, 16.58)
CIE-LCH	lch(44.56, 44.73, 21.75°)
OKLab	oklab(53.81% 0.1245 0.0414)
OKLCH	oklch(53.81% 0.131 18.4)
XYZ	xyz(21.0658, 14.2310, 9.2254)
Luminance	0.1423 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4950 #49ADA6

analogous

#AD4982 #AD4950 #AD7449

triadic

#AD4950 #50AD49 #4950AD

tetradic

#AD4950 #82AD49 #49ADA6 #7449AD

square

#AD4950 #82AD49 #49ADA6 #7449AD

split-complementary

#AD4950 #49AD74 #4982AD

monochromatic

#572528 #82373C #AD4950 #C37076 #D59B9F

Accessibility & contrast

On white

5.46

#AD4950 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.85

#AD4950 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4950

5.46:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4950	#FFFFFF	#000000	##FFFFFF
##AD4950	1.00	5.46	3.85	5.46
#FFFFFF	5.46	1.00	21.00	1.00
#000000	3.85	21.00	1.00	21.00
##FFFFFF	5.46	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#605C50

Deuteranopia (green-blind)

#79714E

Tritanopia (blue-blind)

#BC394C

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad4950;
/* rgb */ color: rgb(173, 73, 80);
/* oklch */ color: oklch(53.8% 0.131 18.4);

Tailwind

colors: {
  custom: {
    50: '#ca7f81',
    500: '#ad4950',
    950: '#000000',
  },
}

SCSS

$custom: #ad4950;
$custom-light: #ca7f81;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4950",
  "rgb": {
    "r": 173,
    "g": 73,
    "b": 80
  },
  "hsl": {
    "h": 355.8,
    "s": 40.65,
    "l": 48.235
  },
  "oklch": {
    "l": 0.53813,
    "c": 0.13117,
    "h": 18.4
  },
  "luminance": 0.14229
}

Semantic roles & 50–950 ramp

primary

#AD4950

secondary

#90C1BE

accent

#D1C857

background

#FDF8F7

surface

#FAEFEE

border

#D3CAC9

text

#140A0A

muted

#837C7C

Preview Lab

Preview with #AD4950

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →