#AD4947#AD4947

#AD4947 is a mid, vivid red. Relative luminance 0.141; OKLCH L 53.6% C 0.132 H 23.7°. Best body text is #FFFFFF at 5.50:1 contrast (WCAG AA passes).

Color values

HEX	#AD4947
RGB	rgb(173, 73, 71)
HSL	hsl(1, 42%, 48%)
HSV	hsv(1, 59%, 68%)
CMYK	cmyk(0%, 57.8%, 59%, 32.2%)
CIE-LAB	lab(44.39, 40.81, 21.80)
CIE-LCH	lch(44.39, 46.27, 28.11°)
OKLab	oklab(53.62% 0.1208 0.0531)
OKLCH	oklch(53.62% 0.132 23.7)
XYZ	xyz(20.7553, 14.1068, 7.5899)
Luminance	0.1410 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4947 #47ABAD

analogous

#AD4778 #AD4947 #AD7C47

triadic

#AD4947 #47AD49 #4947AD

tetradic

#AD4947 #78AD47 #47ABAD #7C47AD

square

#AD4947 #78AD47 #47ABAD #7C47AD

split-complementary

#AD4947 #47AD7C #4778AD

monochromatic

#562423 #823735 #AD4947 #C36F6E #D59A99

Accessibility & contrast

On white

5.50

#AD4947 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.82

#AD4947 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4947

5.50:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4947	#FFFFFF	#000000	##FFFFFF
##AD4947	1.00	5.50	3.82	5.50
#FFFFFF	5.50	1.00	21.00	1.00
#000000	3.82	21.00	1.00	21.00
##FFFFFF	5.50	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625C46

Deuteranopia (green-blind)

#7B7145

Tritanopia (blue-blind)

#BD3749

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad4947;
/* rgb */ color: rgb(173, 73, 71);
/* oklch */ color: oklch(53.6% 0.132 23.7);

Tailwind

colors: {
  custom: {
    50: '#cb7f7a',
    500: '#ad4947',
    950: '#000000',
  },
}

SCSS

$custom: #ad4947;
$custom-light: #cb7f7a;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4947",
  "rgb": {
    "r": 173,
    "g": 73,
    "b": 71
  },
  "hsl": {
    "h": 1.176,
    "s": 41.803,
    "l": 47.843
  },
  "oklch": {
    "l": 0.53622,
    "c": 0.13196,
    "h": 23.7
  },
  "luminance": 0.14104
}

Semantic roles & 50–950 ramp

primary

#AD4947

secondary

#8EC0C1

accent

#CFD256

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#140A09

muted

#837C7B

Preview Lab

Preview with #AD4947

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →