#AD4945#AD4945
#AD4945 is a mid, vivid red. Relative luminance 0.141; OKLCH L 53.6% C 0.132 H 24.8°. Best body text is #FFFFFF at 5.50:1 contrast (WCAG AA passes).
Color values
| HEX | #AD4945 |
|---|---|
| RGB | rgb(173, 73, 69) |
| HSL | hsl(2, 43%, 47%) |
| HSV | hsv(2, 60%, 68%) |
| CMYK | cmyk(0%, 57.8%, 60.1%, 32.2%) |
| CIE-LAB | lab(44.35, 40.66, 22.96) |
| CIE-LCH | lch(44.35, 46.69, 29.45°) |
| OKLab | oklab(53.58% 0.12 0.0556) |
| OKLCH | oklch(53.58% 0.132 24.8) |
| XYZ | xyz(20.6921, 14.0816, 7.2574) |
| Luminance | 0.1408 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Dull Red
#BB3F3F
ΔE00 3.14
Dusty Red
#B9484E
ΔE00 3.63
Reddish
#C44240
ΔE00 4.61
Cardinal
#C41E3A
ΔE00 7.01
Brown
#A52A2A
ΔE00 7.10
Dark Salmon
#C85A53
ΔE00 7.76
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#AD4945 #45A9AD
analogous
#AD4575 #AD4945 #AD7D45
triadic
#AD4945 #45AD49 #4945AD
tetradic
#AD4945 #75AD45 #45A9AD #7D45AD
square
#AD4945 #75AD45 #45A9AD #7D45AD
split-complementary
#AD4945 #45AD7D #4575AD
monochromatic
#552422 #813734 #AD4945 #C46F6B #D59997
Accessibility & contrast
On white
5.50
#AD4945 on #FFFFFF
AA ✓AA large ✓AAA ✗
On black
3.82
#AD4945 on #000000
AA ✗AA large ✓AAA ✗
Best text color
#FFFFFF on #AD4945
5.50:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##AD4945 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##AD4945 | 1.00 | 5.50 | 3.82 | 5.50 |
| #FFFFFF | 5.50 | 1.00 | 21.00 | 1.00 |
| #000000 | 3.82 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 5.50 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#625C44
Deuteranopia (green-blind)
#7B7143
Tritanopia (blue-blind)
#BD3749
Achromatopsia (no color)
#696969
Design tokens & code
CSS
--color: #ad4945; /* rgb */ color: rgb(173, 73, 69); /* oklch */ color: oklch(53.6% 0.132 24.8);
Tailwind
colors: {
custom: {
50: '#cb7f78',
500: '#ad4945',
950: '#000000',
},
}SCSS
$custom: #ad4945; $custom-light: #cb7f78; $custom-dark: #000000;
JSON
{
"hex": "#ad4945",
"rgb": {
"r": 173,
"g": 73,
"b": 69
},
"hsl": {
"h": 2.308,
"s": 42.975,
"l": 47.451
},
"oklch": {
"l": 0.53583,
"c": 0.13225,
"h": 24.8
},
"luminance": 0.14079
}Semantic roles & 50–950 ramp
primary
#AD4945
secondary
#8CBFC1
accent
#CED355
background
#FDF7F7
surface
#FAEEED
border
#D3C9C8
text
#140A09
muted
#837C7B