#AD4941#AD4941

#AD4941 is a mid, vivid red. Relative luminance 0.140; OKLCH L 53.5% C 0.133 H 27.0°. Best body text is #FFFFFF at 5.52:1 contrast (WCAG AA passes).

Color values

HEX	#AD4941
RGB	rgb(173, 73, 65)
HSL	hsl(4, 45%, 47%)
HSV	hsv(4, 62%, 68%)
CMYK	cmyk(0%, 57.8%, 62.4%, 32.2%)
CIE-LAB	lab(44.28, 40.37, 25.27)
CIE-LCH	lch(44.28, 47.63, 32.04°)
OKLab	oklab(53.51% 0.1184 0.0605)
OKLCH	oklch(53.51% 0.133 27)
XYZ	xyz(20.5721, 14.0336, 6.6254)
Luminance	0.1403 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4941 #41A5AD

analogous

#AD416F #AD4941 #AD7F41

triadic

#AD4941 #41AD49 #4941AD

tetradic

#AD4941 #6FAD41 #41A5AD #7F41AD

square

#AD4941 #6FAD41 #41A5AD #7F41AD

split-complementary

#AD4941 #41AD7F #416FAD

monochromatic

#542320 #813630 #AD4941 #C56D66 #D69792

Accessibility & contrast

On white

5.52

#AD4941 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.81

#AD4941 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4941

5.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4941	#FFFFFF	#000000	##FFFFFF
##AD4941	1.00	5.52	3.81	5.52
#FFFFFF	5.52	1.00	21.00	1.00
#000000	3.81	21.00	1.00	21.00
##FFFFFF	5.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#625B40

Deuteranopia (green-blind)

#7B713F

Tritanopia (blue-blind)

#BD3648

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #ad4941;
/* rgb */ color: rgb(173, 73, 65);
/* oklch */ color: oklch(53.5% 0.133 27.0);

Tailwind

colors: {
  custom: {
    50: '#cb7f75',
    500: '#ad4941',
    950: '#000000',
  },
}

SCSS

$custom: #ad4941;
$custom-light: #cb7f75;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4941",
  "rgb": {
    "r": 173,
    "g": 73,
    "b": 65
  },
  "hsl": {
    "h": 4.444,
    "s": 45.378,
    "l": 46.667
  },
  "oklch": {
    "l": 0.53509,
    "c": 0.13295,
    "h": 27
  },
  "luminance": 0.14031
}

Semantic roles & 50–950 ramp

primary

#AD4941

secondary

#88BDC2

accent

#CBD553

background

#FDF7F7

surface

#FAEEED

border

#D3C9C8

text

#140A08

muted

#837C7B

Preview Lab

Preview with #AD4941

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →