#AD4936#AD4936

#AD4936 is a mid, vivid red. Relative luminance 0.139; OKLCH L 53.3% C 0.135 H 32.6°. Best body text is #FFFFFF at 5.55:1 contrast (WCAG AA passes).

Color values

HEX	#AD4936
RGB	rgb(173, 73, 54)
HSL	hsl(10, 52%, 45%)
HSV	hsv(10, 69%, 68%)
CMYK	cmyk(0%, 57.8%, 68.8%, 32.2%)
CIE-LAB	lab(44.12, 39.68, 31.52)
CIE-LCH	lch(44.12, 50.67, 38.46°)
OKLab	oklab(53.33% 0.1142 0.0729)
OKLCH	oklch(53.33% 0.135 32.6)
XYZ	xyz(20.2839, 13.9183, 5.1077)
Luminance	0.1392 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4936 #369AAD

analogous

#AD365F #AD4936 #AD8536

triadic

#AD4936 #36AD49 #4936AD

tetradic

#AD4936 #5FAD36 #369AAD #8536AD

square

#AD4936 #5FAD36 #369AAD #8536AD

split-complementary

#AD4936 #36AD85 #365FAD

monochromatic

#502219 #7E3527 #AD4936 #CA6956 #D99285

Accessibility & contrast

On white

5.55

#AD4936 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.78

#AD4936 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4936

5.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4936	#FFFFFF	#000000	##FFFFFF
##AD4936	1.00	5.55	3.78	5.55
#FFFFFF	5.55	1.00	21.00	1.00
#000000	3.78	21.00	1.00	21.00
##FFFFFF	5.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#645B34

Deuteranopia (green-blind)

#7C7133

Tritanopia (blue-blind)

#BE3445

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad4936;
/* rgb */ color: rgb(173, 73, 54);
/* oklch */ color: oklch(53.3% 0.135 32.6);

Tailwind

colors: {
  custom: {
    50: '#cc7f6d',
    500: '#ad4936',
    950: '#000000',
  },
}

SCSS

$custom: #ad4936;
$custom-light: #cc7f6d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4936",
  "rgb": {
    "r": 173,
    "g": 73,
    "b": 54
  },
  "hsl": {
    "h": 9.58,
    "s": 52.423,
    "l": 44.51
  },
  "oklch": {
    "l": 0.5333,
    "c": 0.13546,
    "h": 32.6
  },
  "luminance": 0.13916
}

Semantic roles & 50–950 ramp

primary

#AD4936

secondary

#7CB7C2

accent

#C5DC4C

background

#FDF7F6

surface

#FAEEEB

border

#D3C9C6

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AD4936

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →