#AD4935#AD4935

#AD4935 is a mid, vivid red. Relative luminance 0.139; OKLCH L 53.3% C 0.136 H 33.0°. Best body text is #FFFFFF at 5.55:1 contrast (WCAG AA passes).

Color values

HEX	#AD4935
RGB	rgb(173, 73, 53)
HSL	hsl(10, 53%, 44%)
HSV	hsv(10, 69%, 68%)
CMYK	cmyk(0%, 57.8%, 69.4%, 32.2%)
CIE-LAB	lab(44.10, 39.62, 32.07)
CIE-LCH	lch(44.10, 50.98, 38.99°)
OKLab	oklab(53.32% 0.1138 0.074)
OKLCH	oklch(53.32% 0.136 33)
XYZ	xyz(20.2607, 13.9090, 4.9853)
Luminance	0.1391 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4935 #3599AD

analogous

#AD355D #AD4935 #AD8535

triadic

#AD4935 #35AD49 #4935AD

tetradic

#AD4935 #5DAD35 #3599AD #8535AD

square

#AD4935 #5DAD35 #3599AD #8535AD

split-complementary

#AD4935 #35AD85 #355DAD

monochromatic

#4F2118 #7E3527 #AD4935 #CB6854 #D99283

Accessibility & contrast

On white

5.55

#AD4935 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.78

#AD4935 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4935

5.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4935	#FFFFFF	#000000	##FFFFFF
##AD4935	1.00	5.55	3.78	5.55
#FFFFFF	5.55	1.00	21.00	1.00
#000000	3.78	21.00	1.00	21.00
##FFFFFF	5.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#645B33

Deuteranopia (green-blind)

#7C7032

Tritanopia (blue-blind)

#BE3445

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad4935;
/* rgb */ color: rgb(173, 73, 53);
/* oklch */ color: oklch(53.3% 0.136 33.0);

Tailwind

colors: {
  custom: {
    50: '#cc7f6d',
    500: '#ad4935',
    950: '#000000',
  },
}

SCSS

$custom: #ad4935;
$custom-light: #cc7f6d;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4935",
  "rgb": {
    "r": 173,
    "g": 73,
    "b": 53
  },
  "hsl": {
    "h": 10,
    "s": 53.097,
    "l": 44.314
  },
  "oklch": {
    "l": 0.53316,
    "c": 0.13573,
    "h": 33
  },
  "luminance": 0.13906
}

Semantic roles & 50–950 ramp

primary

#AD4935

secondary

#7BB7C3

accent

#C4DD4B

background

#FDF7F6

surface

#FAEEEB

border

#D3C9C6

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AD4935

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →