#AD4934#AD4934

#AD4934 is a mid, vivid red. Relative luminance 0.139; OKLCH L 53.3% C 0.136 H 33.5°. Best body text is #FFFFFF at 5.56:1 contrast (WCAG AA passes).

Color values

HEX	#AD4934
RGB	rgb(173, 73, 52)
HSL	hsl(10, 54%, 44%)
HSV	hsv(10, 70%, 68%)
CMYK	cmyk(0%, 57.8%, 69.9%, 32.2%)
CIE-LAB	lab(44.09, 39.57, 32.63)
CIE-LCH	lch(44.09, 51.28, 39.51°)
OKLab	oklab(53.3% 0.1134 0.075)
OKLCH	oklch(53.3% 0.136 33.5)
XYZ	xyz(20.2379, 13.8999, 4.8654)
Luminance	0.1390 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4934 #3498AD

analogous

#AD345C #AD4934 #AD8634

triadic

#AD4934 #34AD49 #4934AD

tetradic

#AD4934 #5CAD34 #3498AD #8634AD

square

#AD4934 #5CAD34 #3498AD #8634AD

split-complementary

#AD4934 #34AD86 #345CAD

monochromatic

#4F2118 #7E3526 #AD4934 #CB6853 #D99182

Accessibility & contrast

On white

5.56

#AD4934 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.78

#AD4934 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4934

5.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4934	#FFFFFF	#000000	##FFFFFF
##AD4934	1.00	5.56	3.78	5.56
#FFFFFF	5.56	1.00	21.00	1.00
#000000	3.78	21.00	1.00	21.00
##FFFFFF	5.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#645B31

Deuteranopia (green-blind)

#7C7031

Tritanopia (blue-blind)

#BE3444

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad4934;
/* rgb */ color: rgb(173, 73, 52);
/* oklch */ color: oklch(53.3% 0.136 33.5);

Tailwind

colors: {
  custom: {
    50: '#cc7f6c',
    500: '#ad4934',
    950: '#000000',
  },
}

SCSS

$custom: #ad4934;
$custom-light: #cc7f6c;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4934",
  "rgb": {
    "r": 173,
    "g": 73,
    "b": 52
  },
  "hsl": {
    "h": 10.413,
    "s": 53.778,
    "l": 44.118
  },
  "oklch": {
    "l": 0.53302,
    "c": 0.136,
    "h": 33.5
  },
  "luminance": 0.13897
}

Semantic roles & 50–950 ramp

primary

#AD4934

secondary

#7AB6C3

accent

#C4DD4B

background

#FDF7F6

surface

#FAEEEB

border

#D3C9C6

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AD4934

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →