#AD4933#AD4933

#AD4933 is a mid, vivid red. Relative luminance 0.139; OKLCH L 53.3% C 0.136 H 33.9°. Best body text is #FFFFFF at 5.56:1 contrast (WCAG AA passes).

Color values

HEX	#AD4933
RGB	rgb(173, 73, 51)
HSL	hsl(11, 54%, 44%)
HSV	hsv(11, 71%, 68%)
CMYK	cmyk(0%, 57.8%, 70.5%, 32.2%)
CIE-LAB	lab(44.08, 39.51, 33.18)
CIE-LCH	lch(44.08, 51.60, 40.03°)
OKLab	oklab(53.29% 0.1131 0.076)
OKLCH	oklch(53.29% 0.136 33.9)
XYZ	xyz(20.2157, 13.8910, 4.7480)
Luminance	0.1389 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#AD4933 #3397AD

analogous

#AD335A #AD4933 #AD8633

triadic

#AD4933 #33AD49 #4933AD

tetradic

#AD4933 #5AAD33 #3397AD #8633AD

square

#AD4933 #5AAD33 #3397AD #8633AD

split-complementary

#AD4933 #33AD86 #335AAD

monochromatic

#4E2117 #7E3525 #AD4933 #CC6751 #DA9181

Accessibility & contrast

On white

5.56

#AD4933 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.78

#AD4933 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #AD4933

5.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##AD4933	#FFFFFF	#000000	##FFFFFF
##AD4933	1.00	5.56	3.78	5.56
#FFFFFF	5.56	1.00	21.00	1.00
#000000	3.78	21.00	1.00	21.00
##FFFFFF	5.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#645B30

Deuteranopia (green-blind)

#7C7030

Tritanopia (blue-blind)

#BE3444

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #ad4933;
/* rgb */ color: rgb(173, 73, 51);
/* oklch */ color: oklch(53.3% 0.136 33.9);

Tailwind

colors: {
  custom: {
    50: '#cc7f6b',
    500: '#ad4933',
    950: '#000000',
  },
}

SCSS

$custom: #ad4933;
$custom-light: #cc7f6b;
$custom-dark: #000000;

JSON

{
  "hex": "#ad4933",
  "rgb": {
    "r": 173,
    "g": 73,
    "b": 51
  },
  "hsl": {
    "h": 10.82,
    "s": 54.464,
    "l": 43.922
  },
  "oklch": {
    "l": 0.53288,
    "c": 0.13627,
    "h": 33.9
  },
  "luminance": 0.13888
}

Semantic roles & 50–950 ramp

primary

#AD4933

secondary

#79B6C3

accent

#C3DE4A

background

#FDF7F6

surface

#FAEEEB

border

#D3C9C6

text

#150A07

muted

#837C7A

Preview Lab

Preview with #AD4933

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →